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Alexandria DeVillers

North America Head of Fashion, Communications and Partnerships/Collaborations

Alexandria DeVillers is a seasoned professional with over thirteen years of experience in reputation building communications and integrated marketing, specializing in fashion and brand strategies.

As Head of Fashion, Communications, and Partnerships/Collaborations at H&M, Alexandria led integrated fashion and brand communications strategies to elevate and protect H&M's fashion and brand image.

With a strong background in creative storytelling and community engagement, Alexandria focuses on initiatives that intersect with corporate communications, sustainability, inclusion and diversity, social impact, internal communications, business tech/innovation, and culture.

During her tenure, she collaborated closely with executive global and local leadership to drive awareness, engagement, and support for key business initiatives.

Alexandria's educational background includes a BFA with a Major in Fashion Design and a Minor in Retail Management from Syracuse University, as well as participation in the International Student Program at London College of Fashion, University of the Arts London.

Prior to her role at H&M, Alexandria held positions such as Public Relations Manager at Aeropostale and Stylist at Viacom, showcasing her diverse experience in the fashion and retail industry.

Known for her self-motivated and entrepreneurial leadership style, Alexandria is dedicated to empowering teams, fostering growth, and driving development in fast-paced environments.

She excels in overseeing partnerships, collaborations, earned and paid media, talent strategy, as well as experiential marketing and VIP events.

Alexandria DeVillers is a collaborative, detail-oriented professional who brings a wealth of expertise to the fashion and brand communications landscape.

Alexandria DeVillers
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Location

New York, New York, United States