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Alexis Rodriguez Alvich

Brand Marketing & Communications Executive, Community Builder, Storyteller | Founder, Harper Grey Consulting | Former Estee Lauder Companies Executive

Alexis Rodriguez Alvich is an accomplished communications leader and brand marketer with over 22 years of experience in public relations and marketing within the beauty, lifestyle, and fashion industries.13 She is the founder and Chief Brand Officer (CBO) of Harper Grey Consulting, a company she established in January 2017.2

Career Highlights

Throughout her career, Rodriguez Alvich has worked with some of the biggest names in beauty and fashion:

  • Bobbi Brown Cosmetics: She served as Executive Director of Global Communications for nearly 8 years.23
  • LVMH: Worked as Director of Public Relations, overseeing PR for Parfums Givenchy and Pucci Fragrances.1
  • Diane von Furstenberg: Spent 5 years as Director of Public Relations, managing global communications in 12 countries.13

Expertise and Approach

Rodriguez Alvich is known for:

  • Shaping consumer-centric, digital-first marketing strategies
  • Driving sales and presenting sustainable growth visions for brands
  • Developing strong relationships with key industry figures, including editors, makeup artists, and influencers3

Recent Roles

In addition to her work at Harper Grey Consulting, Rodriguez Alvich has held several notable positions:

  • Acting Head of Global Communications at Aveda (March 2023 - Present)
  • Vice President of Brand Marketing at JLo Beauty & Lifestyle (May 2022 - January 2023)
  • Head of Communications at The Outset (January 2022 - March 2022)2

Education and Professional Development

Rodriguez Alvich has pursued ongoing education in her field:

  • Certificate in Digital Marketing from Columbia Business School
  • Certificate in Social Media Marketing from New York University2

Personal Life and Philanthropy

Alexis lives in Westchester County, New York, with her two children, Harrison Grey and Elle Harper, after whom her company is named.3 She is committed to mentoring aspiring PR professionals and frequently speaks at NYU and FIT about careers in beauty and fashion PR.13

Related Questions

What inspired Alexis Rodriguez Alvich to transition from corporate to entrepreneurship?
How did Alexis Rodriguez Alvich's role at Bobbi Brown Cosmetics shape her career?
What are some of the biggest challenges Alexis Rodriguez Alvich faced when starting Harper Grey Consulting?
How does Alexis Rodriguez Alvich balance her professional and personal life?
What makes Harper Grey Consulting unique compared to other PR agencies?
Alexis Rodriguez Alvich
Alexis Rodriguez Alvich, photo 1
Alexis Rodriguez Alvich, photo 2
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Location

New York City Metropolitan Area