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Alexis Rodriguez Alvich
Brand Marketing & Communications Executive, Community Builder, Storyteller | Founder, Harper Grey Consulting | Former Estee Lauder Companies Executive
Alexis Rodriguez Alvich is an accomplished communications leader and brand marketer with over 22 years of experience in public relations and marketing within the beauty, lifestyle, and fashion industries.13 She is the founder and Chief Brand Officer (CBO) of Harper Grey Consulting, a company she established in January 2017.2
Career Highlights
Throughout her career, Rodriguez Alvich has worked with some of the biggest names in beauty and fashion:
- Bobbi Brown Cosmetics: She served as Executive Director of Global Communications for nearly 8 years.23
- LVMH: Worked as Director of Public Relations, overseeing PR for Parfums Givenchy and Pucci Fragrances.1
- Diane von Furstenberg: Spent 5 years as Director of Public Relations, managing global communications in 12 countries.13
Expertise and Approach
Rodriguez Alvich is known for:
- Shaping consumer-centric, digital-first marketing strategies
- Driving sales and presenting sustainable growth visions for brands
- Developing strong relationships with key industry figures, including editors, makeup artists, and influencers3
Recent Roles
In addition to her work at Harper Grey Consulting, Rodriguez Alvich has held several notable positions:
- Acting Head of Global Communications at Aveda (March 2023 - Present)
- Vice President of Brand Marketing at JLo Beauty & Lifestyle (May 2022 - January 2023)
- Head of Communications at The Outset (January 2022 - March 2022)2
Education and Professional Development
Rodriguez Alvich has pursued ongoing education in her field:
- Certificate in Digital Marketing from Columbia Business School
- Certificate in Social Media Marketing from New York University2
Personal Life and Philanthropy
Alexis lives in Westchester County, New York, with her two children, Harrison Grey and Elle Harper, after whom her company is named.3 She is committed to mentoring aspiring PR professionals and frequently speaks at NYU and FIT about careers in beauty and fashion PR.13
Highlights
It’s super important to spotlight women who break barriers, write their own rules, and redefine success, especially when they’re part of a community that usually has to work harder to get a seat at the table. Loving anything that celebrates the Latina community and honored to have been a part of Grace’s online community and considered a Latina who inspires, cause that’s all I really want to do… Latinas in Beauty
Excited to be judging the 2023 NEXT Awards for a second year! Enter early and save (because prices go up on 4/16.)
Submissions are currently open! Visit: https://lnkd.in/e5z4HZ8u
