Sign In

Alexis Berger

Head of Brand Becel & ProActiv @ Upfield. Building brands through empathy, storytelling and ownership. IE MBA. Ex-AB InBev, Ex-Havas.

Alexis Berger is a seasoned marketer and founder of Alexis Berger Consultancy. Her experience in the corporate world includes leading and outperforming several iconic brands in the categories of alcoholic beverages, automotive, tech, and FMCG. She has held positions such as Marketing Director for various regions and brands at Anheuser-Busch InBev, Global Marketing Manager at Heineken, and more. Berger studied International MBA, Marketing at IE Business School, and Bachelor of Arts (BA), Media Studies, Sociology, Psychology, French at New York University. She is passionate about fostering an inclusive and welcoming environment, advocating for her team's growth, executing with excellence, and being creatively curious. Additionally, she is an ally for diversity, equity, and inclusion and is focused on removing barriers for hiring in the Netherlands through her consultancy.

Highlights

Apr 2 · linkedin

Interesting fact: most people have no idea what their cholesterol levels are - in Europe, over 90%* don’t know! At the same time, about half of adults (depending on the country) have either high or raised cholesterol. That’s quite a gap.   So we created a new campaign for Becel ProActiv to show that even fearless people, who you might not expect to have high cholesterol, need to take active steps to take control of it.   I couldn’t be more proud of this team or campaign, but I am even more excited to see how we can help the world to #LiveFearlessly by taking care of their heart health.

Jorn Socquet Julio Lacerda Eric Wegerbauer Benjamin de Villiers Doug Fridlund Thomas van der Helm Beatriz López Camino Kim Wolffensperger Piet Kroes

*Think Again About Cholesterol Survey (https://lnkd.in/e6ck7fv9)

Also if you look verrrry closely, you may even spot a guest appearance from yours truly 😉

Feb 29 · linkedin

I’m happy to share that I’m starting a new position as Head of Brand, Becel & ProActiv at Upfield!

Related Questions

What is Alexis Berger's background before joining Upfield?
How long has Alexis Berger been with Upfield?
What are Alexis Berger's main responsibilities at Upfield?
What other roles has Alexis Berger held in her career?
What is Alexis Berger's educational background?
Alexis Berger
Alexis Berger, photo 1
Alexis Berger, photo 2
Add to my network

Location

Amsterdam, North Holland, Netherlands