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Alexis Madrigal
Co-Host, Forum at KQED
Alexis Madrigal is a multifaceted media professional and plant enthusiast who founded the Oakland Garden Club. He is currently the host of KQED's Forum, a public radio program.24
Professional Background
Madrigal's career spans various roles in media and journalism. He is known for his work as a writer and has a book deal with McD Books.4 His experience includes previous positions at KQED and The Atlantic.6
Oakland Garden Club
In July 2023, Madrigal launched the Oakland Garden Club as a side project.3 This initiative is described as:
- A newsletter about plants, both as botanical subjects and as gateways to broader topics
- A platform for people who appreciate plants in their own right and as portals to explore radical ideas3
The Oakland Garden Club is hosted on Substack, where Madrigal publishes content for plant enthusiasts.15
Social Media Presence
Madrigal maintains an active online presence:
- His LinkedIn username is alexismadrigal, as mentioned in the query
- He has transitioned away from Twitter (now X) and directs followers to his Instagram account @alexismadrigal4
Madrigal's work with the Oakland Garden Club reflects his interest in exploring gardening from various perspectives, including its potential as a form of mutual aid and its connections to broader social and philosophical ideas.7
Highlights
I came across maize geneticist Barbara McClintock's 1983 Nobel Prize acceptance speech a couple months back, and there's this line in it that I couldn't get out of my mind: "A goal for the future would be to determine the extent of knowledge the cell has of itself,” she said, “and how it utilizes this knowledge in a ‘thoughtful’ manner when challenged.”
Knowledge the cell has of itself. That really stuck with me. Can we even say that a cell has knowledge of itself? How? So, for the past couple of months, I've been reading about McClintock and cellular cognition and what kind of phenomenon life really is. I compressed that into a couple thousand words. This is my most substantial essay in maybe five years? And honestly, it's such a relief to be doing this kind of thinking-by-writing again, even if getting this thing out tortured me for basically the whole summer.
Starting a tiny book publisher isn't about making money, obviously. BUT I am interested in not losing a ton of money and in understanding how Oakland Garden Club could work as a business.
This weekend, I went to the San Francisco Art Book Fair, which was almost impossibly cool. You can read about all the things that I found there about plants at the link down there. There was the Floral Observer newspaper, Alex Arzt's deep engagement with California's feral cabbages, and the gorgeous investigations of Deep Time Press in Berkeley...
But/and I also got a chance to talk with some of the small presses about their business models. Perhaps the most interesting thing I heard was from George Wietor of Issue Press in Michigan. For tiny beautiful books, he told me, they make their money from prints that they sell alongside the books. Books, sadly, compress so much time and effort, but their display value is quite low compared to a beautiful 11x17 print.
BUT I am an optimist, and I think Wietor's point provides some support for my own thesis: that the compressed thinking that goes into books can become the root of a whole set of published artifacts (for us, mostly streetwear, but sure, why not prints?) that will actually make the money to feed back into more books getting published. Is that nuts? Merch-first publishing? I don't think so?
https://lnkd.in/d6pMUb9t
