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Alexis Verschueren ✔️
Brand Activation I Brand Experience | Guerrilla Marketing I Owner Raúl&Rigel
Alexis Verschueren ✔️ is a Creative Director and Co-Owner at Raúl&Rigel, a creative agency based in the Netherlands.23 He specializes in brand activation, brand experience, and guerrilla marketing.2
Professional Background
Alexis has established himself as a prominent figure in the advertising and marketing industry. At Raúl&Rigel, he plays a key role in developing creative campaigns and strategies for various clients. His work often involves innovative approaches to brand promotion and engagement.
Creative Expertise
Verschueren is known for his ability to deliver strong ideas and PR stunts. His creative direction has been praised by other professionals in the industry, including freelance creatives who have worked with him.1 He has been involved in notable campaigns, such as the "Tofu Dress" project for Natuur&Milieu, where he served as both Creative Director and Art Director.4
Agency Leadership
As a Co-Owner of Raúl&Rigel, Alexis is part of the management team that leads the agency. The company employs around 11 people and is known for its creative approach to advertising and marketing challenges.3
Industry Recognition
Alexis Verschueren's work has gained recognition in the advertising world. His campaigns have been featured on platforms like Ads of the World, which showcases outstanding creative work in the advertising industry.4
Alexis Verschueren's LinkedIn profile reflects his professional status and expertise in the creative field, making him a respected figure in the Dutch advertising and marketing landscape.
Highlights
🎪✨ Deze week ontpopte zich een bijzonder spektakel op de #Explore013Fair tijdens de TOP Week in Tilburg: de 'Consent Tent'! In een zee van enthousiaste eerstejaars, wapperden wij de vlag voor consent, met een heldere boodschap: "Seks? Ja, maar alleen als het wederzijds is!"
🔒❤️ In onze magische tent transformeerden studenten hun intenties in actie door slotjes aan een gaastent te bevestigen en een slotjes tattoo te laten zetten. Elk slotje en elke tattoo werd een stille getuige van hun belofte om grenzen te respecteren en wensen te erkennen.
👂💬 Voor iedereen die meer wilde weten of gewoon een gesprek nodig had, waren er deskundigen van het Centrum Seksueel Geweld aanwezig. Hun expertise bood een veilige haven voor vragen en steun.
🌟 Achter de schermen was dit creatieve concept en deze kwalitatieve productie het breinwerk van Raúl&Rigel in samenwerking met Initiative, en Havas Lemz 💚. Samen zijn we verantwoordelijk voor de creatie en uitvoering van deze krachtige campagne.
🗓️ Na een succesvolle stop bij de Kei Week in Groningen zetten we onze tour voort! Volgende halte: het Purple Festival in Tilburg. Zien we je daar?
Bedankt voor deze succesvolle samenwerking: Ministerie van Justitie en Veiligheid, Marielle Verlouw, Initiative, Andrea Schol, Maret Trouerbach, Havas Lemz 💚, Anne Bakker, HvdM Public Relations, Chiemke Sla, Natascha Derogee en speciale hands-up voor onze Raúl&Rigel producers Melanie Papilaya en Iza Hamel en alle professionals van het Centrum Seksueel Geweld.
#consent,#consenttent,#seksueelgeweld, #gelijkwaardig,#slotje, #makingbrandexperiencesthatstick #marketingstunt,#guerrillamarketing, #pr,#prstunt, #brandexperiences,#brandexperiencesthatstick, #brandactivations, #events, #OOHmedia, #raulrigel
Show translation
Last week, we produced a fun brand experience in Rotterdam for Fitzroy | Part of United Playgrounds | "the Heinz Pickle Switch", the world’s first vending machine where you can trade pickles for a bottle of Heinz Tomato Ketchup with Pickle flavor!
This playful initiative was inspired by recent research (July 2024, conducted by YouGov on behalf of Kraft Heinz), which revealed that 38% of Dutch people remove the pickle from their hamburger before taking a bite. The reason? A notable 26% stated that it’s the texture, not the taste, that puts them off.
Although scientists argue that the sour taste of pickles perfectly complements the rich umami of hamburgers, many people still can't bring themselves to leave the pickle on. To change their minds and give their love for ketchup a new twist, Heinz introduced this Brand Experience.
Thanks for the great teamwork! Kraft Heinz ( Mirthe Enklaar, Hannah Winterbourne, Monika Nikolova, Belén LLamazares Carballo, Rosie Brierley) Fitzroy | Part of United Playgrounds (Mischa Schreuder,Thomas van Driel, Marten Meijboom, Nico Collier Falcón, Marlon von Franquemont-Koster, Reinier Demeijer-Gorissen, Marnix Tiggeloven, Marlieke Hoepman, Kimmi Nguyen) and of course Raúl&Rigel (David Bertsch, Nathalie Hemour)
#heinz #heinzpickleswitch #raulrigel #wonderland #fitzroy #makingbrandexperiencesthatstick
