Sign In

Aleyda Solís

International SEO Consultant & Founder at Orainti

Professional Background

Aleyda Solís is a distinguished International SEO Consultant and the innovative founder of Orainti, a boutique SEO consultancy that has earned recognition for specializing in search engine optimization strategies tailored to the needs of clients across various industries. With a career spanning over a decade, Aleyda has significantly impacted the field of digital marketing by sharing her extensive knowledge and expertise through blogging, speaking engagements, and authoring influential publications. She has been a featured contributor for renowned online platforms such as Search Engine Land, Search Engine Journal, and Moz, where she provides insightful analysis and practical advice on SEO trends and strategies.

Her extensive speaking portfolio showcases her as a thought leader, having delivered more than 100 presentations in 20 countries in both English and Spanish. These appearances at international conferences have helped to solidify her reputation as a leading voice in the SEO community. Aleyda's ability to communicate complex technical concepts with clarity resonates with audiences and inspires many aspiring marketers.

Education and Achievements

Aleyda Solís's educational background is rooted in technology and business, providing her with the analytical skills necessary for success in the SEO field. She embarked on her academic journey by studying Systems Engineer at Universidad Americana in Nicaragua, where she garnered knowledge in systems analysis, design, programming, and management. Following that, she advanced her expertise in E-Commerce by pursuing a Master's degree at the prestigious Universidad de Salamanca in Spain. This solid educational foundation has been instrumental in shaping her approach to digital marketing and SEO strategies.

Her achievements include being named the European Search Personality of the Year in 2018, an accolade that highlights her significant contributions to the SEO industry. Aleyda has also been included in several prestigious lists, such as Forbes’ Top 10 Online Marketing Experts to Follow in 2015 and Entrepreneur's list of 50 Online Marketing Influencers to Follow in 2016. Furthermore, HubSpot recognized her as one of the 59 Female Marketing and Growth Experts You Should be Following. These accolades affirm her status as a leading figure in the marketing world, particularly in SEO.

Notable Clients and Projects

Throughout her career, Aleyda has had the privilege of working with a diverse portfolio of clients, varying from established international brands like Eastpak and Under Armour to dynamic startups such as The Hungry House and Zillow. This experience has equipped her with a comprehensive understanding of different market needs and challenges, particularly in highly competitive SEO environments and multilingual settings. Her role in facilitating web migrations and optimizing sites for SEO has empowered her clients to achieve sustained visibility and success online.

Aleyda’s deep knowledge of the SEO landscape, combined with her hands-on experience, makes her an invaluable resource for companies looking to enhance their online presence. She has helped her clients adapt to the changing algorithms and best practices of search engines, ensuring they remain competitive in a rapidly evolving digital landscape.

Contributions to SEO Community

Aleyda Solís is not only a practitioner but also an educator, enriching the SEO community with her knowledge. Her ability to break down complex concepts into actionable advice has made her an essential voice in the field. Through her writing and public speaking, she empowers both novice and experienced marketers to understand the intricacies of SEO and implement strategies that yield tangible results.

As a thought leader, Aleyda continues to shape the conversation around SEO best practices and digital marketing techniques. Her commitment to sharing her insights has resulted in increased engagement within the SEO community, fostering an environment where professionals can learn and grow together.

Orainti: A Boutique SEO Consultancy

Under Aleyda's leadership, Orainti has emerged as a leader in SEO consultancy, offering tailored services that cater to the specific needs of each client. The consultancy's strong emphasis on understanding market dynamics and consumer behavior sets it apart from competitors. By adopting a strategic approach to SEO, Orainti has helped numerous clients establish a robust online presence, ensuring they are well-positioned to succeed in their respective markets.

With Orainti, Aleyda Solís has created a culture of excellence driven by collaboration, innovation, and a commitment to delivering measurable results. Her team's diverse expertise enables them to tackle the most challenging SEO projects, turning obstacles into opportunities for growth.

Closing Thoughts

Aleyda Solís exemplifies professionalism and innovation within the SEO landscape. Her remark

Highlights

Oct 10 · twitter

🚀 The top AI Search & SEO Updates of the Week [#SEOFOMO - Oct 10, 2026] 👇

  • ​Google September 2026 Spam Update Has Finished Rolling Out: The spam update is done. Time to assess what changed!

  • ​OpenAI introduces GPT‑6 and Intelligent UI for everyone: ChatGPT answers are becoming interactive experiences

  • ​Prediction: the next massive Google update is around the corner: Don’t wait for another update to review risky SEO and AI search tactics

  • ​Quality at Google: what it is, how it is measured and how long it takes to recover from a core update: Includes a free skill for Claude and Codex

  • SEO Migrations For Enterprise: How To Plan, Execute And Assess A Site Migration: An actionable guide for Enterprise Web migrations success

  • ​How to plan 2027 when traffic is down, and AI won't attribute: Your 2027 search budget needs more than a traffic forecast

  • Does AI Admit When it Can’t Diagnose an SEO Problem?: Knowing SEO Isn't the same as knowing when a diagnosis is supported

  • Re-imagining AI Visibility KPIs in a Query Fan Out world: Is AI recommending your brand… or recommending people avoid it?

  • ​Link Building & Outreach for AI Search: The better the content, the less link building effort it needs.

  • ​Publish stats, get cited: The tactic that put my data all over the web: Fake data turned into real citations

  • More! Including Jobs, Events, and Tools.

From search specialists like @metehan777 @dejanseo @wilreynolds @lilyraynyc @DemiriE @Kevin_Indig @NachoMascort and more!

Check your emails ... or take a look at it here: https://t.co/0R17pxN0jZ

🚀 The top AI Search & SEO Updates of the Week [#SEOFOMO - Oct 10, 2026]  👇

​Google September 2026
May 17 · twitter

In practice, I don’t really care what optimizing for AI Search is called: SEO, AI Search Optimization, AEO, GEO, or whatever the new acronym ends up being.

I’m the first one to adapt to the terminology clients use if it helps them understand the opportunity, get internal buy-in, and move faster.

However, the problem comes when a new label makes AI Search Optimization look like something completely separate from SEO.

Because this can backfire in two important ways:

First, it makes it less obvious to decision makers that SEO specialists are the best placed to own and grow this area.

And let’s be crystal clear: SEOs already understand how search systems discover, crawl, render, interpret, evaluate, rank, cite, and drive demand through content, links, entities, authority, technical accessibility, and brand signals.

Second, it makes it easier for tactics to be sold as “new” AI visibility solutions while being disconnected from SEO processes, quality standards, and search fundamentals… and this is where the risk becomes very real.

Google’s new guidance for optimizing for AI experiences makes it clear: SEO principles still apply in AI Search and has also clarified that its existing spam policies apply to AI Overviews and AI Mode.

Lily Ray’s recent analysis shows what can happen when AI-generated content is used as a scale shortcut to manipulate AI search visibility: it can backfire across both traditional search and the AI search experiences many sites are trying to win.

So yes, use the terminology that helps your stakeholders understand the opportunity, but don’t let the terminology make you forget what actually matters:

  • AI Search doesn’t replace SEO, it expands where SEO needs to operate.

  • Sustainable AI Search visibility won’t come from ignoring SEO best practices. It will come from applying them better across your own site and the wider ecosystem where AI systems learn, cite, validate, and recommend information.

PS: if you want to keep updated with the latest in SEO & AI search optimization without the fluff, subscribe to the free weekly #SEOFOMO newsletter and join almost 45K subscribers : seofomo(.)co

In practice, I don’t really care what optimizing for AI Search is called: SEO, AI Search Optimizatio

Related Questions

How did Aleyda Solís develop her deep expertise in international SEO?
What motivated Aleyda Solís to found her own SEO consultancy, Orainti?
In what ways has Aleyda Solís contributed to the SEO community through speaking and writing?
How does Aleyda Solís approach working with diverse clients across different industries?
What are some key SEO strategies that Aleyda Solís recommends for businesses in competitive markets?
Aleyda Solís
Add to my network

Location

Madrid Area, Spain