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Alfonso Medina

Head of Media Rights at Tennis Australia

Alfonso Medina is the Head of Media Rights at Tennis Australia, based in Melbourne.3 He joined Tennis Australia in 2014, bringing with him experience from working with major sports rights holders, media owners, and production companies, including ESPN.15

Originally from Tenerife, Spain3, Medina has been involved in several significant events in his role:

  1. He oversaw media rights for the Australian Open 2025, which recently concluded.4
  2. He was part of the team that saw the Australian Open 2024 generate over $533 million for Victoria's economy, confirming it as the biggest economic generator of Australian sport.6

Medina's responsibilities at Tennis Australia likely involve managing and negotiating media rights deals for tennis events, particularly the Australian Open. His experience with global sports media rights and content distribution, including work with organizations like ESPN and EFL, has prepared him for this role.2

Prior to his current position, Medina's career path included roles in legal content and digital areas within Tennis Australia2, showcasing his diverse expertise in the sports media industry.

Highlights

Jan 18 · behindsport.com
Alfonso Medina | Head of Media Rights at Tennis Australia
Alfonso Medina | Head of Media Rights at Tennis Australia

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Alfonso Medina
Alfonso Medina, photo 1
Alfonso Medina, photo 2
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Location

Melbourne, Australia