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Alfonso Medina
CEO at Madelon Group
Alfonso Medina is a prominent figure in the real estate and architecture sectors, currently serving as the Co-Founder and CEO of Madelon Group, a company focused on innovative housing solutions. Born in 1983 in Longview, Texas, Medina has a strong educational background in architecture, holding a Bachelor's degree from Tecnológico de Monterrey and a Master's degree from the Southern California Institute of Architecture (SCI-Arc) .12
Career Overview
Medina co-founded Madelon Group in 2019 with a mission to democratize multifamily modular development, aiming to increase the availability of quality housing in the United States. The company specializes in prefabricated and adaptive reuse housing, leveraging technology to streamline the development process and connect stakeholders with industrialized housing manufacturers .124 Under his leadership, Madelon has gained recognition for its innovative approach to addressing housing affordability challenges .3
Before establishing Madelon, Medina founded Taller 38 in 2005, which has completed over 30 housing projects. He also started T38 Studio, an architecture and design firm that contributed to significant projects like Casa Uno, the first ground-up co-living development in Latin America .124 His extensive experience includes teaching positions at prestigious institutions such as Columbia University and the Ecole Spéciale d'Architecture in Paris .1
Leadership Philosophy
Medina emphasizes sustainability in urban development, advocating for the preservation of existing structures rather than expanding into natural landscapes. He believes that the role of a CEO has evolved significantly over his nearly two-decade career, especially regarding the need for leaders to adapt to new technologies and market dynamics .24 His leadership style is characterized by a commitment to education and innovation within his organization.
Awards and Recognition
In 2013, Medina was honored with the Curbed Young Guns Award, recognizing emerging talents who challenge conventional practices in design .1 His work continues to influence discussions on housing solutions and sustainable urban development.
Through his dual roles at Madelon Group and Ikigai Holdings, Medina remains dedicated to tackling the housing crisis while fostering innovation in real estate development across North America.
