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Alfredo C. M. Tan
Luxury + Retail + Tech | CDO & CIO delivering great customer experiences and commercial impact | Citizen of the world with immense curiosity. Fascinated by how innovation transforms people, organizations & society.
Alfredo C. M. Tan is the Chief Digital & Information Officer (CDO | CIO) at Canada Goose, a role he will officially assume on August 7, 2024. In this position, he is responsible for overseeing the company's digital strategy, including consumer-facing digital platforms, IT infrastructure, digital media and marketing, as well as consumer insights. He will also lead Canada Goose's data and artificial intelligence strategy to enhance commercial performance.123
Professional Background::
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Previous Roles: Before joining Canada Goose, Tan served as the Senior Vice-President and Managing Director of Loblaw Media at Loblaw Companies Ltd. He has extensive experience in the digital space, having held significant positions at Meta Platforms (formerly Facebook), where he was among the first 1,000 employees and contributed to its transformation into a leading media and technology company. Additionally, he was the Chief Digital & Innovation Officer at WestJet Airlines and held leadership roles at Rogers Sports & Media, Yahoo!, and Bell Nexxia.124
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Academic Contributions: Tan is also an Industry Professor in Strategic Management at McMaster University and frequently lectures on innovation governance for board directors. He has been recognized with several awards for his contributions to technology and business.14
Education:: Tan holds a Bachelor’s degree in Forensic Science & Biology from the University of Toronto and an MBA specializing in Information Systems & Technology from McMaster University. He has completed executive programs at Harvard Business School and holds a Master of Laws focusing on innovation and technology.14
Vision for Canada Goose:: Upon his appointment, Tan expressed enthusiasm about leveraging technology to deliver exceptional consumer experiences and contribute to the global growth of Canada Goose. His leadership is expected to drive the brand's digital capabilities and enhance its omnichannel shopping experience.256
Highlights
Day 1 - Global Luxury Retail (CDO | CIO) at Canada Goose! And our offices are stunning.
I am beyond excited to share the news that on August 7th, I will be joining Canada’s leading luxury retail brand, Canada Goose as Chief Digital & Information Officer (CDO & CIO). I love our purpose “to keep the planet cold and the people on it warm,” our dedication to craftsmanship & quality, and that we continue to manufacture our core down-filled products here in Canada across seven facilities in Winnipeg, Toronto and Montreal. With more than 65 stores around the globe, and our expanding offerings in spring, summer and fall, we are truly bringing more Canada to the world. I can’t wait to be a part of the luxury retail industry. If you see me starting to look more fashionable in the next few months, you’ll now know why!
I look forward to stepping foot in our museum-like waterfront offices at our Toronto HQ and meeting all my new colleagues in the Goose Nest. To my teams based in North America, EMEA and APAC, I look forward to visiting you in the future.
Thank you, Dani Reiss, C.M. OOnt., Carrie Baker, Beth Clymer and Jessica (Jess) Johannson, for the opportunity to join you on this incredible journey to continue to bring more of Canada Goose to the World.
cc: Alex Thomson #retail #luxury #tech #digital 🇨🇦 🪿 🌏
