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Alfredo Rubina

Managing Director / VP Financial Services. Specialist in fintech and digital innovation

Alfredo Rubina is a seasoned executive in the financial services technology sector, currently serving as the Vice President of Financial Services Domain Solutions and Consulting at SoftServe.1 He was appointed to this position in October 2021.12

With 25 years of international experience, Rubina specializes in enterprise technology and software sales, business development, and general management in the financial services industry.1 In his role at SoftServe, he is responsible for:

  1. Defining and building the company's financial services domain growth
  2. Developing the go-to-market strategy in EMEA
  3. Driving vertical roadmap and development of offerings/accelerators
  4. Building sales channels
  5. Developing relationships with client organizations and partner companies1

Prior to joining SoftServe, Rubina held significant positions in other companies:

  • Head of IHS Markit's Digital franchise in EMEA and Latin America
  • Over 15 years at Interactive Data Managed Solutions AG, where he established and expanded the digital business
  • Roles in investment banking and German retail banking sectors1

Rubina is known for his expertise in areas such as digital fraud prevention in banking3, ESG and ethical investing4, and the competitiveness of banks in the face of technological advancements.5 He regularly shares insights on these topics through articles and interviews.

Outside of his professional life, Rubina is a German of Peruvian origin who is passionate about social responsibility, environmental protection, and animal welfare. He volunteers for The Tafel, a food donation organization in Germany, and is involved with The German Animal Welfare Federation.1

Highlights

Jun 7 · facebook.com
Hot Takes Alfredo Rubina: how can banks stay competitive under ...
Alfredo Rubina, Vice President of Financial Services at SoftServe on ...
Oct 19 · softserveinc.com
SoftServe Appoints Alfredo Rubina as VP Financial Services ...
Oct 19 · businesswire.com
SoftServe nombra a Alfredo Rubina vicepresidente de soluciones ...

Related Questions

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Alfredo Rubina
Alfredo Rubina, photo 1
Alfredo Rubina, photo 2
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Location

Frankfurt, Hesse, Germany