Suggestions
Ali Abbas
SEO Consultant Toronto | Get Free Audit: bit.ly/ali-seo
Ali Abbas is the Founder and CEO of The SEO Button, an SEO agency based in Toronto, Canada. With over six years of experience in search engine optimization, he specializes in assisting small to medium-sized, growth-oriented companies to enhance their online visibility and digital marketing strategies.126
Abbas has a strong background in SEO and is dedicated to helping businesses improve their search engine rankings through expert consulting and tailored strategies.34 His agency, The SEO Button, focuses on providing comprehensive SEO services aimed at fostering growth and learning within the digital marketing space.5
Highlights
A great place to find SEO ideas that work are from your competitors - but sometimes finding competitors is the HARD part.
Here is how my team and I find SEO competitors for our clients:
𝗗𝗶𝗿𝗲𝗰𝘁 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿𝘀: These are businesses offering the same service in the same geography, targeting the same customers. You probably know these competitors well.
𝗜𝗻𝗱𝗶𝗿𝗲𝗰𝘁 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿𝘀: These businesses offer similar services but aren't in direct competition due to different customer bases or locations. For instance, a barber in Toronto wouldn't compete with a barber in New York. Yet, analyzing their strategies can uncover valuable keywords and topics.
𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗕𝗹𝗼𝗴𝘀: These don't sell products or services but focus on advertising revenue. They speak to the same persona you're targeting. Researching top industry blogs can reveal effective keywords and content ideas relevant to your audience.
If you think you have no competitors, consider these broader categories. Look at similar personas, different geographies, and industry blogs to uncover hidden opportunities and enhance your SEO strategy
Hope it helps.
#AliSEO #SEO
If I was in your shoes and looking for places to find SEO help, here are the top 4 places I would check out.
𝗥𝗲𝗳𝗲𝗿𝗿𝗮𝗹𝘀 First and foremost, ask around. This is especially effective if you're in marketing. Reach out to your network in Slack groups, LinkedIn groups, Facebook groups, or even your current and past coworkers. Ideally, you want to work with someone who has already been vetted by someone you trust. Personal recommendations are invaluable.
𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 𝗮𝗻𝗱 𝗔𝗴𝗲𝗻𝗰𝗶𝗲𝘀 Look for platforms or agencies that connect you with SEO professionals. These platforms typically onboard freelancers, and match them with projects that fit their skills. This method provides a level of vetting and reliability, as the platform's reputation is on the line.
𝗦𝗘𝗢 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 There are numerous cookie-cutter SEO services like Fat Joe and The Hoth. These services can get you started with SEO at reasonable rates and often come with a money-back guarantee. While they might not offer personalized solutions, they are a good option if you're in a bind and need quick, reliable service.
𝗙𝗿𝗲𝗲𝗹𝗮𝗻𝗰𝗲 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 Finally, you can turn to freelance platforms like Upwork. The process is more involved—you'll likely go through many applications, conduct several interviews, and test a few candidates before finding the right fit. This method is best if you have a clear understanding of what you're looking for in an SEO professional.
In conclusion, start with your network and trusted recommendations. If that doesn't work, explore platforms and agencies that can connect you with vetted professionals.
Hope this helps.
#AliSEO #SEO
