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Ali Appelbaum

Influencer Marketing Leader (Previously Tonal) | Consultant

Ali Appelbaum is an experienced influencer marketing professional based in Miami Beach, Florida. She is currently working as a freelance influencer marketing strategist and consultant.3 Her career history includes:

  1. Senior Manager of Influencer Marketing at Tonal (Nov 2021 - Jan 2024)3
  2. Director and Associate Director of Celebrity & Influencer Marketing at SHADOW (Mar 2019 - Nov 2021)32
  3. Senior Manager of Brand Partnerships at Cycle (Nov 2017 - Mar 2019)3
  4. Founder and Content Creator at Square Sayings (Dec 2016 - Present)3

Appelbaum has a Bachelor of Science in Information Management and Technology from Syracuse University.3 She is known for her expertise in influencer marketing strategies and has been featured as a mentor in influencer marketing field guides.14 Her approach emphasizes building long-term relationships with creators and aligning influencer campaigns with broader business goals.5

Highlights

Feb 1 · linkedin

I'm excited to share influencer programming insights and learnings with fellow influencer marketers from ŌURA & Athletic Greens at the first-ever, 'Brands in Bloom'.

⏱ Date + Time: Feb 7th, 11am PT ✍ RSVP: https://lnkd.in/gfJuv3Dt 🗣 Speakers: Mandy McDonald - Strategic Partnership at Athletic Greens Ali Appelbaum - Influencer Marketing Leader, previously at Tonal Delaney Henson - Head of Social & Influencer Marketing ŌURA (previously Peloton Interactive)

💐 Host: Lily Comba - CEO of Superbloom

Jan 25 · linkedin

After more than two years at Tonal, I’ve moved on from my role and am now working as a freelance Influencer Marketing consultant. Leaving my role to pursue full-time consulting is the culmination of 12+ years of work in marketing and brand strategy. I couldn’t be more excited for what’s to come. I’m working with brands I’m passionate about to strategically define and amplify their influencer marketing impact.

DM me or get in touch (even to say hi 👋🏼) if you want to learn more about what I do, and how it can benefit you.

Related Questions

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How did Ali Appelbaum transition from Tonal to becoming a freelance consultant?
What strategies does Ali Appelbaum use in his influencer marketing approach?
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What inspired Ali Appelbaum to pursue a career in influencer marketing?
Ali Appelbaum
Ali Appelbaum, photo 1
Ali Appelbaum, photo 2
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Location

Miami Beach, Florida, United States