Suggestions
Alice Almeida
Founder & Managing Director The Amber Network & Regional Head of Data, Research & Insights at TotallyAwesome. Advisory Board Member.
Professional Background
Alice Almeida is a seasoned expert in data, research, and insights with a remarkable career spanning over 18 years within the media, brand, and consumer industries. Throughout her extensive experience, Alice has honed her skills across various platforms, including television, digital media, print, and outdoor advertising. Her professional journey is characterized by a deep curiosity and an unwavering passion for understanding the dynamics of consumer behavior. Alice's dedication to problem-solving has made her a trusted figure in her field, ensuring that her work significantly impacts the strategic direction of organizations she collaborates with.
In her role as the Founder and Managing Director of The Amber Network, Alice has successfully established a niche for providing cutting-edge insights and research that assist brands in navigating the complexities of modern consumerism. Prior to this, Alice served as the Regional Head of Data, Research, and Insights at TotallyAwesome, where she led initiatives that shaped effective marketing strategies and consumer engagement. Her diverse career path also includes positions in highly regarded organizations, including News Corp, Hitwise, and APN Outdoor, where she applied her analytical expertise to influence executive decision-making.
Alice's impressive track record of delivering results can be evidenced by her previous roles, including the Head of Audience & Data at ausbiztv and Head of Digital Strategy & Innovation at News Corp. In these positions, she was instrumental in leveraging data to derive actionable insights, thereby enhancing audience engagement and awareness. Her fervor for insights does not go unnoticed, as she has been recognized as a highly-rated speaker at over 60 conferences, both nationally and internationally, where she passionately shares her knowledge and experiences.
Education and Achievements
Alice Almeida's educational background lays a strong foundation for her illustrious career. She began her academic journey at the Norfolk Island Central School, followed by studies at the University of Western Sydney and the Australian Institute of Management. She holds a Bachelor’s degree in Applied Science with a focus on Management and Tourism from Western Sydney University. This educational blend not only equipped her with essential skills but also offered her innovative perspectives on management and consumer tourism that have proven invaluable throughout her career.
Alice has consistently applied her academic knowledge to the real-world challenges faced by brands today. Her formal education, paired with her extraordinary career experiences, allows her to approach problems with both creativity and analytical rigor, ensuring that her strategic insights are robust and well-informed.
Notable Achievements
Throughout her distinguished career, Alice Almeida has made significant contributions to the fields of data, research, and insights. Here are some key highlights of her achievements:
- Founder & Managing Director at The Amber Network - Alice embarked on a mission to provide dynamic research and insights that empower brands with the knowledge needed to resonate with their target markets.
- Regional Head of Data, Research, and Insights at TotallyAwesome - In this pivotal role, Alice excelled in employing data-driven insights to craft compelling marketing strategies and enhance customer engagement across multiple channels.
- Frequent Speaker at Conferences - With more than 60 speaking engagements under her belt, Alice has become a sought-after expert in her domain. Her ability to convey complex data insights in an accessible manner has made her presentations highly rated among professionals in the industry.
- Head of Digital Strategy & Innovation at News Corp - Alice spearheaded innovative digital strategies that pushed the envelope for audience engagement and audience-driven insights, setting benchmarks in the media landscape.
Alice Almeida’s career is characterized by a commitment to excellence and passion for data-driven insights in the media landscape. Her journey reflects a dedication to both personal and professional growth, influencing countless organizations through her leadership and expertise.
