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Alice Sandelson

Commercial Strategy Director, Audio at Tortoise Media

Alice Sandelson is the Commercial Strategy Director for Audio at Tortoise Media, an audio-first media company focused on "slow news" and investigative journalism.1 She joined Tortoise Media in early 2022 after spending three years at Founders Factory.2 In her role, Sandelson is responsible for the business model, growth, and revenue of Tortoise's podcasts.5

At Tortoise, Sandelson has been instrumental in the company's pivot to an audio-first approach. She oversees a portfolio of audio products, including investigative series, daily and weekly shows, and various commercialization strategies such as ads, sponsorships, branded content, and licensing of intellectual property.1

Sandelson has highlighted Tortoise's growing audience, noting that their podcasts reach about 1.5 to 3 million downloads per month, with a listener base that is 60% women and 80% under 44 years old.4 She has also been involved in hiring for key positions within the audio team at Tortoise, including a Commercial Lead and an Activation Manager.36

Under Sandelson's leadership, Tortoise has expanded its audio offerings and explored new revenue streams, including potential adaptations of their stories for television and film.4 Her expertise in podcast strategy and commercialization has contributed to Tortoise's growth in the competitive audio content market.

Highlights

Mar 12 · pressgazette.co.uk
Tortoise boasts growing podcast audience of up to 3m downloads ...
Tortoise boasts growing podcast audience of up to 3m downloads ...
Nov 9 · inma.org
Audio-first media company Tortoise focuses on commercialising ...
Jan 27 · PRNewswire
MRM Partners With Founders Factory On A New Startup Impact Program - PRNewswire

Related Questions

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What unique approaches does Tortoise Media use in their podcast advertising and sponsorships?
How does Tortoise Media's "slow news" approach differ from traditional news outlets?
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Alice Sandelson
Alice Sandelson, photo 1
Alice Sandelson, photo 2
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Location

United Kingdom