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Alicia Thomas
Head of Brand and Community at Postscript
Professional Background
Alicia Thomas is a dynamic marketing professional currently serving as the Head of Brand & Community at Postscript, a leading platform dedicated to helping businesses optimize their SMS marketing strategies. With a passion for innovative marketing and community engagement, Alicia is on a mission to educate the world on the potential of SMS marketing and its transformative effect on brand-customer relationships. Her role involves not just overseeing brand initiatives but also fostering a community that empowers marketers to leverage SMS effectively and efficiently.
Prior to her current position, Alicia was an instrumental figure at Klaviyo, an award-winning high-velocity marketing platform where she joined as an early employee. During her tenure there, she played a critical role in scaling the company's operations, contributing to a remarkable growth trajectory that saw Klaviyo grow over tenfold. Her expertise lies in marketing analytics, content creation, and community building, enabling e-commerce brands to reach new heights through effective marketing strategies.
Alicia's journey has been marked by a commitment to excellence, recognition for her innovative approaches, and a desire to leave a positive impact in the marketing tech landscape. She is consistently sought after for her insights, and her work has been prominently featured in renowned publications including TechCrunch, Performance Marketer, and Shopify Plus.
Education and Achievements
Alicia Thomas's educational background lays a robust foundation for her marketing acumen. She pursued her Bachelor of Fine Arts (BFA) at the Massachusetts College of Art, equipping her with a unique blend of creativity and analytical skills that greatly benefit her marketing strategies. Additionally, Alicia has expanded her expertise through various studies at General Assembly and Boston University, focusing on the latest marketing trends and technological advancements in the industry.
Her achievements in the marketing field are notable. In 2018, her efforts were recognized with the prestigious Marketing Campaign of the Year Award by the American Business Awards, showcasing her ability to deliver impactful marketing campaigns. Furthermore, she earned accolades for her innovative contributions to video marketing, including the Best Video Marketing Tech Stack award from Vidyard, highlighting her role in the evolution of video in marketing efforts.
In addition to her awards, Alicia was named one of the rising stars in adtech by Business Insider in 2022, a recognition that underscores her influence and promising future within the marketing realm.
Notable Contributions and Speaking Engagements
Alicia has shared her expertise as a speaker and author with audiences on various platforms. She has contributed insightful articles and spoken at events for leading companies such as Shopify, BigCommerce, HotJar, Wistia, and The Unofficial Shopify Podcast. Her insights into community building and marketing analytics resonate with a wide audience, making her a sought-after voice in the industry.
Alicia's commitment to sharing knowledge extends beyond her professional responsibilities. She frequently collaborates with other creators, such as those at A Better Lemonade Stand and Grow Virtual, to spread innovative marketing strategies and engage with a broader community of marketers and entrepreneurs. Her successful contributions to the marketing field, especially in SMS and content marketing, have established her as a thought leader who continues to influence the strategies of e-commerce brands around the globe.
