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Alicia Vidal

Creadora y Directora Sitemarca , experta en marcas y lenguaje simbólico

Alicia Vidal is the founder, editor-in-chief, and creator of Sitemarca, an Argentinian online media platform specializing in advertising, marketing trends, design, and brand social initiatives.12 With a unique background combining sociology and esoteric studies, Vidal brings a distinctive perspective to her coverage of the creative industry.1

As the editor of Sitemarca, Vidal:

  1. Leads key platforms, including the website and social media channels.1
  2. Covers major industry events like the Cannes Film Festival.1
  3. Focuses on sustainability initiatives in advertising.1
  4. Conducts interviews with marketing and communication figures.1

Vidal's approach at Sitemarca is characterized by:

  • A mix of sociological education and mystical interests, providing a macro vision of advertising within a broader social context.1
  • Incorporation of symbolic languages like astrology and tarot, which she relates to the world of brands.1
  • A section called "Marca Bien" that highlights brand initiatives with positive impacts.1

In addition to her role at Sitemarca, Vidal:

  • Serves as a juror for the Epica Awards, evaluating creative work from around the world.1
  • Has experience as the Marketing editor for iProfesional.com.1
  • Maintains a significant social media presence, with over 2,900 followers on Instagram.2

Vidal's expertise and unique perspective have established her as a respected figure in the Argentinian and Latin American professional advertising and marketing communities.3

Highlights

Apr 24 · twitter

LinkedIn se convierte en el sponsor del B2B Lions en Cannes Lions 2025 https://t.co/HzKd2KiUGs a través de @sitemarca

Apr 24 · twitter

JetSMART aterriza en Chaco e inaugura su nueva ruta entre Buenos Aires y Resistencia https://t.co/o3D01Zh6NU a través de @sitemarca

Jun 14 · epica-awards.com
BEHIND THE BYLINES: ALICIA VIDAL - Epica Awards
BEHIND THE BYLINES: ALICIA VIDAL - Epica Awards

Related Questions

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Alicia Vidal
Alicia Vidal, photo 1
Alicia Vidal, photo 2
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Location

Argentina