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Alicia Yoon

Founder & CEO at Peach and Lily

Alicia Yoon is a distinguished skincare expert renowned for her contributions to the Korean beauty industry. She is the founder of Peach & Lily, a prominent platform that offers a wide range of Korean beauty products. With her acclaimed Peach & Lily skincare collection, Alicia provides worry-free, non-toxic, and cruelty-free products formulated with clinically-proven ingredients. Alicia frequently shuttles between New York City and Seoul in search of top-tier skincare products and innovative beauty solutions, playing a pivotal role in popularizing Korean beauty trends in the United States. Holding certification as an esthetician from Korean spas and licensed in New York, Alicia is also a Harvard Business School alumna, known for her passion for sheet masking. She has been featured on WWD's 25 Most Innovative Beauty Executives list and actively contributes as a member of the Cosmetic Executive Women (CEW) Board of Governors.

Highlights

Aug 16 · linkedin

I am so honored to have our story featured in Adweek after such great discussions with Diana Pearl! This story is so special to me because it highlights our core mission — to empower you to transform your skin. And it also captures a behind-the-scenes view of how to create breakthrough beauty innovations without any outside institutional funding. We all deserve the very best for our skin, and I consider it a great privilege to help you care for yours. Thank you for trusting me and our team at Peach and Lily. We are here for you!

https://lnkd.in/dXmWYsc

Mar 28 · linkedin

We are hiring!

Alicia Yoon
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Location

New York, New York, United States