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Alicia Katz
Director, Corporate Social Responsibility at Disney General Entertainment Content
Professional Background
Alicia Katz is an accomplished Corporate Social Responsibility (CSR) Manager with a robust career spanning over 15 years in the entertainment industry. Currently, she serves as the Director of Corporate Social Responsibility at Disney General Entertainment Content, where she uses her strategic thinking and effective communication skills to promote positive social change through various philanthropic initiatives. Alicia has worked her way up through various key positions within Disney General Entertainment Content, demonstrating her expertise and dedication to the field of Corporate Social Responsibility and entertainment. Her prior roles included Senior Manager, Corporate Social Responsibility, and Senior Specialist, Corporate Citizenship and Social Responsibility, all of which have equipped her with a comprehensive understanding of both the corporate and creative sides of the industry.
Alicia's journey in the entertainment sector began as an Associate Producer in Digital Broadcast Communications and Production at Disney General Entertainment Content. Here, she honed her skills in video production and storytelling, which are now essential components of her approach to corporate social responsibility. Her ability to lead and inspire collaboration among teams has made her a sought-after leader, encouraging creativity and strategic planning in the development and launch of comprehensive national campaigns across multiple media platforms.
Education and Achievements
Alicia Katz graduated from the prestigious University of Southern California, where she studied Communication, Journalism, and Related Programs. Her education has laid a solid foundation for her to thrive in the fast-paced environment of the entertainment industry, enabling her to merge creativity with strategic intentions effectively. Following her passion for media and corporate responsibility, Alicia has become known for her innovative approach to both philanthropy and marketing, providing a valuable synergy between the two disciplines. Her extensive production experience allows her to narrate impactful stories through diverse channels, including digital, linear, and social media.
Throughout her illustrious career, Alicia has not only made significant contributions to her teams and organizations but has also left a positive imprint on the larger community. Her dedication to CSR has led to the formulation and implementation of initiatives that resonate with audiences, thereby enhancing Disney's commitment to social responsibility.
Achievements
Alicia Katz's professional journey is marked by numerous achievements that highlight her capabilities as an effective CSR leader. Throughout her time at Disney General Entertainment Content, she has successfully developed and launched national campaigns, effectively navigating the complexities of multi-platform media efforts. By engaging creatively with various stakeholders, she has empowered different communities to actively participate in CSR initiatives.
In addition to her primary roles at Disney, Alicia's experience as a freelance Photo Producer for Walt Disney Television and Warner Bros. Entertainment Group of Companies further solidifies her expertise in broadcasting and visual storytelling. Her photography and new media work underlines her multifaceted skill set, allowing her to explore intersecting areas between arts and corporate responsibility, making her an invaluable asset in her field.
Alicia’s ability to think strategically, implement innovative solutions, and communicate effectively, paired with her extensive experience, positions her as a leading figure in Corporate Social Responsibility in the entertainment sector. Her commitment to empowering others to collaborate and share narratives showcases a leadership style that is both inspiring and impactful. Alicia is not only advancing her own career but is also dedicated to advancing the larger mission of fostering positive societal change through accountability and action.
