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Alina Kharina
Marketing Executive in Consumer Tech | $30M+ in Revenue | Growth, Digital, Influencer Marketing & E-commerce | Serial Entrepreneur | Emotional Marketing Guest Speaker
Alina Kharina is a seasoned Serial Entrepreneur and Marketing Executive with a robust 15-year background in digital, e-commerce & brand marketing, specializing in the startup ecosystem. Her primary expertise revolves around crafting compelling narratives through digital platforms, underpinned by cutting-edge data-driven tactics.
Alina serves as a thought leader addressing emotional marketing and the creator economy at UC Berkeley Haas School of Business. Alongside her academic contributions, she has founded two notable ventures, including the Ai-powered Amazon consultancy, Amazin.ai, and the Influencer Marketing academy for teams, Rorkitchen.com.
In her illustrious career, Alina managed to propel a company from inception to $30M in revenue, spearheading and executing go-to-market strategies. Notable achievements include positioning CINEMOOD as the second bestselling and most desired item on Amazon in 2019, tripling sales through the company website during the pandemic, and securing over $1M in pre-orders for a new product during the same period.
With a profound understanding of Influencer Marketing, Alina has orchestrated over 2000 data-driven partnerships with macro influencers and celebrities, now leveraging this proficiency to assist businesses in integrating and expanding sales channels with actionable insights.
Alina also holds the distinction of being a co-inventor of the highly effective 99.96% copper face mask, Redoxshield.com, emphasizing her entrepreneurial prowess and dedication to innovation.
Beyond her professional endeavors, Alina is an enthusiast of various outdoor pursuits, including surfing, skiing, and photography, embodying a spirit of adventure and creativity.
Alina's educational background encompasses a Master's degree in International Business from Hult International Business School, participation in the National Science Foundation i-Corps Program at UC Berkeley, Haas School of Business, a Master's degree in Strategic and Corporate Management from Higher School of Economics, and a Bachelor's degree in Management and Marketing from Higher School of Economics.
Throughout her career, Alina has held pivotal roles in prestigious organizations, serving as a Fractional CMO & Digital Strategy Advisor at Amazin.ai, CMO and Head of Marketing for USA & Canada at CINEMOOD, Co-Founder at Glober Inc., and Co-Founder & CEO at SkillGravity. She has also garnered extensive experience in marketing, sales, and event management across consulting, investment, and FMCG sectors.
