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Alis Barbaro •

Content Director @ Publicis Groupe

Alis Barbaro is a multifaceted professional with a diverse background in the realms of advertising, marketing, content creation, and branded entertainment.

Barbaro holds a Master's degree in Media Management, Communication, and Journalism from USI Università della Svizzera italiana, complemented by multiple Bachelor's degrees in Philosophy from Università degli Studi di Milano.

With a strong educational foundation, Barbaro has honed her skills through various roles in renowned organizations, including Publicis Groupe, NIMAI, Ander Group SA, Italiaonline, Alcos Digital, MEC, Iperborea S.r.l., and RCS MediaGroup.

During her tenure, she has served in capacities ranging from Content Director and Content Manager to Content strategist, Social Media Manager, Media Consultant, and Web SEO Editor & Copywriter, showcasing a versatile skill set and a deep understanding of communication and brand strategies.

Barbaro's expertise extends to creating engaging content that not only conveys brand values but also speaks to the target audience in an entertaining manner, demonstrating a keen eye for brand storytelling and audience engagement.

Her passion for branded entertainment is evident in her work, where she combines creativity with strategic insights to deliver compelling narratives that resonate with consumers.

With a background rooted in both the humanities and media management, Barbaro brings a unique perspective to her projects, blending analytical thinking with creative flair to drive successful marketing and communication campaigns.

In summary, Alis Barbaro is a seasoned professional known for her expertise in content creation, marketing, and branded entertainment, with a track record of delivering innovative and engaging strategies across various platforms and industries.

Highlights

Dec 23 · linkedin

I’m happy to share that I’m starting a new position as Content Director!

Jun 1 · linkedin

Domanda e insieme provocazione. E' appena iniziato giugno e i brand si tingono magicamente dei colori arcobaleno per poi "stingersi" puntuali il primo luglio.

Ha ancora senso fare operazioni di questo tipo? Arcobalenizzare il proprio brand aiuta davvero a rilanciare il tema dei diritti o è semplicemente un modo di accreditarsi su un tema che, prima ancora di essere urgente e molto attuale, è un trend?

Se ci sono iniziative - e ce ne sono - che vanno oltre il cambio di logo sul company profile, qual è il posto e il momento migliore per promuoverle?

#pride2023 #pridemonth

Alis Barbaro •
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Location

Milan, Lombardy, Italy