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Alison Adams
Regional Director, Europe at New Zealand Trade and Enterprise
Professional Background
Alison Adams is a highly accomplished senior executive with over 25 years of experience in marketing and strategic consultancy. Throughout her impressive career, she has worked in various sectors, including the public and private domain across Europe, Asia, and New Zealand. With a remarkable ability to add value across a diverse range of industries—from fast-moving consumer goods (FMCG) to public health and high-performance sports—Alison's expertise is both extensive and impactful.
Currently, Alison serves as the Regional Director for Europe at New Zealand Trade and Enterprise (NZTE). In this pivotal role, she manages the European operations of NZTE, overseeing offices located in eight European countries. Alison leads a dynamic team dedicated to facilitating growth for over 130 New Zealand exporters, helping them to expand their businesses and gain a stronger foothold in the European market. Under her leadership, NZTE has thrived, showcasing Alison's strategic thinking and exceptional management skills.
Education and Achievements
Alison's educational background is rooted in natural sciences, which she studied at St Catharines College, Cambridge. This rigorous training in analytical and critical thinking enables her to approach problems innovatively, making her a valuable asset in any setting. She has consistently demonstrated a strong commitment to professional development, which complements her extensive practical experience.
In addition to her current role at NZTE, Alison has held numerous positions, including:
- Customer Director at New Zealand Trade and Enterprise, where she played a key role in enhancing customer engagement and strategic initiatives.
- Customer Manager at NZTE, focusing on elevating the organization's service delivery.
- Product Manager at New Zealand Cricket, where she contributed to the growth and management of cricket products and services.
- Communications Manager at the Canterbury District Health Board (CDHB), effectively managing communications in a healthcare setting.
- Marketing Manager at Unilever, where she honed her skills in brand management and marketing strategies.
Throughout her career, Alison has been an influential member of various boards, including serving as a Director at Canterbury Cricket Association. Her involvement in these organizations reflects her dedication to fostering community engagement and promoting sports at all levels.
Notable Achievements
Alison's career is marked by numerous notable achievements that highlight her leadership, strategic vision, and dedication to excellence. Under her direction at NZTE, the organization has significantly increased its impact in the European market, empowering New Zealand exporters to innovate and succeed. Her efforts have greatly contributed to the establishment of strong business networks and partnerships in Europe, enabling companies to adapt and thrive in competitive marketplaces.
Among her many contributions, Alison has been instrumental in implementing successful marketing strategies that have elevated brand visibility and engagement for various organizations. Her unique combination of experience in both marketing and consultancy equips her with a comprehensive understanding of market dynamics, enabling her to provide valuable insights and guidance to businesses.
Moreover, Alison's work in high-performance sports has fostered growth and generated increased interest in cricket and other athletic pursuits, showcasing her commitment to sports development and community engagement. Her ability to balance multiple priorities while achieving exceptional results is a testament to her personal drive and passion for her work.
Questions
How has Alison Adams leveraged her background in natural sciences to enhance her strategic consultancy work?
What key strategies does Alison Adams employ to support New Zealand exporters in the European market?
In what ways has Alison Adams contributed to the growth of high-performance sports during her career?
How did Alison Adams transition from roles in marketing to her current position as Regional Director at NZTE?
What are some of the most challenging aspects of managing operations across multiple European countries that Alison Adams has faced?
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Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
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Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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