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Alison O'Connor (née Balch)

Chief Marketing Officer at Pentanet, Cloud.GG & GeForce NOW Australia | So Media Group, Advisory Board | WA Marketing Association (WAMA) Advisory Group

Alison Balch is a creative and results-driven marketing leader based in Perth, Western Australia. She holds a Bachelor of Business in Marketing and PR, an MBA in Integrated Marketing Communications, and has amassed over 15 years of marketing experience across various industries in Australia, New Zealand, London, Calgary, and New York. Alison's expertise lies in strategic marketing, business development, and understanding consumer behavior through training in Consumer Neuroscience and Neuromarketing.

She aims to leverage her extensive marketing and communications experience to contribute to the growth of progressive organizations while fostering positive relationships with stakeholders. Alison excels in strategic marketing, brand management, public relations, events planning, online advertising, market research, and community engagement.

Highlights

May 17 · linkedin

“Hey ChatGPT: Please collate 6.5 years of experience into clear and succinct handover notes.”

It’s an interim changing of the CMO guard here at Pentanet (ASX:5GG), and I couldn’t be happier to pass the baton to one of WA’s most highly-regarded senior marketers, Nikki Atack.

Just one week in to our handover, and Nikki has already shown her true colours as a strong and well-respected leader who delivers impactful insight at every turn.

Our Pentanet team are lucky to have Nikki joining the executive committee, and I’m sure Nik would agree that she’s pretty lucky to be joining our incredible Marketing team at Pentanet and GeForce NOW Powered by CloudGG. I’m genuinely excited to watch from afar as they lead the brands to even more success in Australia and beyond.

For me, as of June 7, I’m off to tackle what will no doubt my biggest challenge so far: parenthood! (surprise 🎉)

May 15 · linkedin

Pretty impressed by this little piece of tech! I received a package from Tapt last week containing my first ever digital business card. As someone who never remembers to pack old school paper cards, this is a game changer for me!

Such a simple setup and it works a treat so far. I'll be taking it on the road with me to tomorrow's Your Sales Co's 4th birthday party, so will really put it to the test in the real world :)

Thanks Bradley Danino for the gift!

Alison O'Connor (née Balch)
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Location

Perth, Western Australia, Australia