Sign In

Alison Feldmann

Brand, Marketing Consultant at Alison Feldmann Consulting BV

Content + brand consultant. Obsessed w/ art, culture, interiors and the internet. New Yorker in Amsterdam.

Highlights

Jul 15 · linkedin

From the comments on this viral TikTok: "This is a marketing masterclass." "I'm broke, have never been to the US, but I want to buy one of your houses." "HOW DID YOU GET UP THERE MA'AM"

Today: a chef's kiss creative strategy we can all learn from.

Seeing creators find their thing always brings me joy, but even more so when it's an entrepreneur, small business owner, or in this case, real estate agent.

With nearly 10k comments and 1 million likes, why does this video work?

🎯 Playing off memes for a killer hook (that garage doorrrrrr) 🎯 Playing against type / making fun of yourself: Who says realtors can't be in on the joke?
🎯 Native content, transitions, fit for the channel 🎯 Bold, confident tone 🎯 Shareable content (for the reasons above) drives organic reach 🎯 Knowing your objectives: I'm not in the market for a house (now), but realtor Margie Marasco definitely got my attention

#socialmedia #tiktok #creativestrategy #marketing

Jul 9 · linkedin

Cliches? Maybe. A listicle? Maybe. But good advice, nonetheless.

Related Questions

What are some notable projects Alison Feldmann has worked on?
How did Alison Feldmann start her career in marketing?
What makes Alison Feldmann's approach to brand consulting unique?
Can you provide examples of brands Alison Feldmann has successfully advised?
What are the key services offered by Alison Feldmann Consulting BV?
Alison Feldmann
Add to my network

Experience

Brand, Marketing Consultant at Alison Feldmann Consulting BV

Location

Brooklyn, New York, United States