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Alison Feldmann

Marketing Executive • Consultant + CMO Advisor • Brand, Creative, Social, Partnerships • Interim & Fractional Leader • Ex-Etsy

Alison Feldmann is a creative marketing executive and consultant with over 15 years of experience working for global tech companies and e-commerce brands.1 She specializes in brand and content marketing, having previously led these areas at major companies like Etsy, Eventbrite, Meetup, Blue Apron, and Zalando.13

Currently, Alison Feldmann is serving as the Interim Director of Global Brand Marketing at Booking.com. As a consultant, she partners with consumer tech companies, e-commerce brands, marketplaces, and startups, often taking on interim leadership roles in marketing, brand, or content.3

Alison is passionate about championing culture, storytelling, and creativity in her work.1 She describes her expertise as helping brands tell their stories effectively.1 Her consulting business, Alison Feldmann Consulting BV, is based in Amsterdam.2

Highlights

Jul 15 · linkedin

From the comments on this viral TikTok: "This is a marketing masterclass." "I'm broke, have never been to the US, but I want to buy one of your houses." "HOW DID YOU GET UP THERE MA'AM"

Today: a chef's kiss creative strategy we can all learn from.

Seeing creators find their thing always brings me joy, but even more so when it's an entrepreneur, small business owner, or in this case, real estate agent.

With nearly 10k comments and 1 million likes, why does this video work?

🎯 Playing off memes for a killer hook (that garage doorrrrrr) 🎯 Playing against type / making fun of yourself: Who says realtors can't be in on the joke?
🎯 Native content, transitions, fit for the channel 🎯 Bold, confident tone 🎯 Shareable content (for the reasons above) drives organic reach 🎯 Knowing your objectives: I'm not in the market for a house (now), but realtor Margie Marasco definitely got my attention

#socialmedia #tiktok #creativestrategy #marketing

Jul 9 · linkedin

Cliches? Maybe. A listicle? Maybe. But good advice, nonetheless.

Related Questions

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Alison Feldmann
Alison Feldmann, photo 1
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Location

Amsterdam, North Holland, Netherlands