Sign In

Alison Hiatt

Alison Hiatt is an accomplished marketing executive who served as the Chief Marketing Officer at Salt & Straw, an ice cream company, from 2019 to 2022.14 During her tenure, she played a crucial role in transforming Salt & Straw from a regional brand to an emerging national one through innovative marketing, digital, and ecommerce initiatives, as well as strategic partnerships.14

Prior to her role at Salt & Straw, Hiatt held several other notable positions:

  1. Chief Marketing Officer at Banfield Pet Hospitals (2015-2019)14
  2. Marketing-related and retail positions at companies including:
    • Hanna Andersson
    • REI
    • Starbucks
    • Amazon14

In January 2023, Hiatt joined Vera Bradley, Inc. as their Chief Marketing Officer.14 In this role, she oversees digital marketing, customer data, ecommerce, and various brand-related teams.1

Hiatt's LinkedIn profile (username: alison-hiatt) showcases her experience and expertise in strategic marketing and brand development.235

Highlights

Apr 19 · linkedin

This is the Time. This is the Team.

And, we have a playlist to prove it. 🎶
Over the last two days, Marketing and Channel leaders came together for a "dress rehearsal" of events unfolding this summer at Vera Bradley. As each person walked up to present, they selected a "hype" song that represented this time and place. Highly recommend as a team activity as we walked away knowing a bit more about each other and nothing like music to cement the memory. The artists, lyrics, genres and dance moves varied, just like the team -- but it all came together as one killer team playlist.

Grateful for your teamwork ~ troy forrest, Joseph Skadsberg, Kelly Leyboldt, Gabrielle Schweickart, Marlies Zwepink, MBA, Matthew Mullikin, Gabriella Barron Jovevski, MBA MSL, Jillian Griffith, Stefanie Chevillet, Melisa Flickinger, Gregory Jaeger, Bobbi Kurtz, Jessica Wallace, Susan Campbell, Emily Sanzone and Sara Danielian

p.s. I mean, how can you not win when this is how your VP of Marketing and Ecommerce rolls? I'm looking at you troy forrest 🤘

Related Questions

What were Alison Hiatt's key achievements at Salt & Straw?
How did Alison Hiatt contribute to the growth of Banfield Pet Hospitals?
What innovative marketing strategies did Alison Hiatt implement at REI, Starbucks, and Amazon?
How has Alison Hiatt's role evolved at Vera Bradley since she joined?
What are Alison Hiatt's future plans for Vera Bradley and Pura Vida?
Alison Hiatt
Alison Hiatt, photo 1
Alison Hiatt, photo 2
Add to my network

Location

Portland, Oregon Area