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Alison Levin

VP, Ad Sales & Strategy at Roku Inc.

Alison Levin is a prominent media and advertising executive who recently transitioned from Roku to NBCUniversal. She was the VP of Ad Sales & Strategy at Roku for nearly five years, where she played a pivotal role in transforming TV advertising.124

Career Highlights:

  • First ad sales hire at Roku eight years ago, growing her team from 1 to over 500 employees1
  • Pioneered upfront deals with major ad agencies and helped grow Roku's client portfolio1
  • Instrumental in Roku becoming the #1 TV streaming platform in the U.S., Canada, and Mexico1
  • Worked at Roku from February 2015 to December 20232

Professional Transition: In November 2023, Levin left Roku to become the President of Advertising and Partnerships at NBCUniversal.34 In her new role, she oversees ad sales initiatives across national, local, SMB growth, Peacock, sports, and the Olympics.4

Professional Philosophy: Levin is passionate about innovation in advertising, emphasizing curiosity, understanding the "why and what" behind strategies, and reimagining TV advertising for the streaming era.1 She believes in data-driven marketing and advanced audience targeting.5

Background:

  • Studied communications with a focus on public relations and marketing at Boston University1
  • Initially thought she would become a lawyer, but found her passion in sales and storytelling1

Highlights

Sep 9 · adexchanger.com
Talking Advanced Audiences With NBCU's Alison Levin
Nov 8 · adweek.com
In Surprise Move, Alison Levin Exits Roku to Join NBCU - Adweek
Feb 7 · beet.tv
Beyond The 30: Roku Leans In To New Formats, Original Content
Beyond The 30: Roku Leans In To New Formats, Original Content
Being Fearless - A Leadership Talk with Alison Levin, Roku
Being Fearless - A Leadership Talk with Alison Levin, Roku

Related Questions

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What partnerships has Alison Levin spearheaded at Roku?
Alison Levin
Alison Levin, photo 1
Alison Levin, photo 2
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Location

New York, New York