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Alison Rodden

Chief Executive Officer

Alison Rodden is the Chief Executive Officer (CEO) of Hispanic Communications Network (HCN).23 She serves as the lead multicultural strategist at HCN, which is an award-winning culture-driven, data-informed full-service agency.2 HCN is a social change marketing agency that focuses on delivering culturally driven multimedia strategies to promote health equity and improve quality of life for Hispanic communities in the United States.3

Under Rodden's leadership, HCN has become the largest U.S. producer and syndicator of Spanish-language public interest and educational content for traditional and digital media.3 The organization reaches a measured audience of 8 million people in urban, mid-sized, and rural Hispanic markets weekly through its La Red Hispana multimedia networks.3

Rodden has been involved in initiatives addressing critical issues affecting the Hispanic community, such as:

  1. Launching the "Let's Talk about Mental Health" (Hablemos de Salud Mental) series, which addresses mental health concerns among U.S. Latinos.1
  2. Creating content focused on social determinants of health affecting U.S. Latinos.1
  3. Developing strategies to provide credible Spanish-language information and resources during the COVID-19 pandemic.3

Her work at HCN involves partnering with organizations like the Robert Wood Johnson Foundation to support their vision of a Culture of Health, aiming to give every person across the country the opportunity to live the healthiest life possible.1

Highlights

Jan 23 · hcnglobal.com
HCN Global: Cultural solutions, meaningful results
Sep 23 · hcnglobal.com
About - HCN Global
Jan 27 · theorg.com
HCN - The Org
Dec 22 · prnewswire.com
Let's talk about Mental Health - PR Newswire
US Hispanics and COVID-19: Spanish-Language Outreach & Crisis ...

Related Questions

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What partnerships has Alison Rodden formed to advance the goals of Hispanic Communications Network?
Alison Rodden
Alison Rodden, photo 1
Alison Rodden, photo 2
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Location

Washington, District of Columbia, United States