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Alison Romash
Brand President at Gussi Hair I MOTHER
Professional Background
Alison Romash is a dynamic and dedicated executive who has made significant strides in the beauty industry over her impressive 13-plus year career. Known for her relentless drive and passion for brand development, Alison has successfully managed and expanded top global beauty brands across various categories, channels, and geographies. Her extensive experience is characterized by her expertise in navigating multinational matrix organizations, acquisition integration, and providing vital support to indie startups.
As the current Brand President at Gussi Hair, Alison has been playing a pivotal role in steering the brand towards new heights by leveraging her strategic insight and strong leadership abilities. Previously, she served as the Deputy Chief Marketing Officer & Head of Retail Sales for BH Cosmetics, where her innovative marketing strategies and exceptional sales leadership helped elevate the brand's presence in the beauty market.
Alison's career journey also includes impactful roles at L'Oréal, where she held positions as Global Marketing Vice President and International Marketing Director of NYX PROFESSIONAL MAKEUP, and US Marketing Director for KERASTASE PARIS. Her time at L'Oréal allowed her to hone her marketing acumen and develop brands that resonate with consumers globally. Additionally, she contributed to the success of MARC JACOBS FRAGRANCES at Coty Inc. as Global Brand Manager, alongside her earlier role as Global Advertising Associate Manager at Avon. Through these diverse experiences, Alison has built extensive expertise in operational excellence, product development, and go-to-market activation, while also nurturing talent development and fostering a strong company culture.
Education and Achievements
Alison’s robust educational background has significantly contributed to her impressive career. She holds a Bachelor of Business Administration from the University of Miami, where she graduated Cum Laude with School of Business Honors. During her undergraduate years, Alison majored in International Finance & Marketing and also minored in Advertising and Political Science, providing her with a well-rounded business education.
Continuing her pursuit of excellence, Alison earned a Master’s degree in Cosmetics & Fragrance Marketing & Management from the Fashion Institute of Technology. This specialized education laid the groundwork for her deep understanding of the beauty industry and equipped her with the skills necessary to excel in her future roles. She further expanded her international business acumen by studying abroad in Monaco at the International University of Monaco.
Alison's professional journey is characterized by her commitment to making an impact wherever she goes. She focuses on enhancing brand equity and has repeatedly demonstrated her ability to lead with purpose and soul, making her a highly respected figure in the beauty landscape.
Personal Life
Residing in West Hollywood with her husband and young son, Alison is not only dedicated to her professional life but also places a strong emphasis on her family. Her passion for life and work balance allows her to stay energized and engaged, which further translates into her professional endeavors. This well-rounded approach has enabled her to thrive in fast-paced environments and meet challenges with enthusiasm and strategic insight.
In her free time, Alison enjoys engaging with her community, reflecting her belief in the importance of collaboration and collective success. She actively supports talent development and encourages others within her industry to strive for excellence, sharing her extensive knowledge and experiences with aspiring professionals.
Overall, Alison Romash represents the perfect blend of expertise, dedication, and passion in the beauty industry, making her a standout leader who is ready to shape the future of beauty brands across the globe.
Achievements
- Over 13 years of experience in the beauty industry
- Successful Brand President at Gussi Hair
- Formerly Deputy Chief Marketing Officer & Head of Retail Sales at BH Cosmetics
- Extensive experience with NYX PROFESSIONAL MAKEUP at L'Oréal in multiple roles including Global Marketing Vice President
- Accomplished Global Brand Manager for MARC JACOBS FRAGRANCES at Coty Inc.
- Graduate with honors from University of Miami and earned advanced degrees in cosmetics and business from renowned institutions
