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Alison Rubino

Sales Consultant, Global Partnerships

Alison Rubino is a sales consultant and independent contractor who works with various tech and media clients. Her professional background includes roles in business development and sales leadership, with a proven track record of driving long-term strategic partnerships. She has experience working with prominent organizations such as the Linux Foundation, GigaOm, Informa, IDG, and Ziff Davis.23 Currently, she operates as a sales consultant, leveraging her expertise to support tech and media companies.13

On LinkedIn, her profile highlights her versatility and adaptability in the industry, having navigated significant career changes, including a layoff and transitioning into consulting for a startup.4 Her professional network and articles on LinkedIn further demonstrate her engagement and influence in the tech and media sectors.3

Highlights

Feb 26 · linkedin

As we kick-off conference season, I wanted to share some best practices that I've advised sponsors on to get the most ROI from their exhibit booth. Pls add in any other tips you think are valuable! #EventMarketing #ConferenceSeason

  1. Bold Branding: Stand out in the crowd by using bold and distinctive branding that sets you apart from the sea of booths.

  2. **Branded Apparel:**Wear branded shirts or jackets to increase brand visibility and create a cohesive look for the team. Or go all out with some truly bold and unique costumes that tie in your product!

3Enhance Booth Appeal: Consider ordering additional amenities like a coffee station to enhance the appeal of your booth. Alternatively, explore options for bringing in your own local refreshments to make your booth more welcoming.

  1. Healthy Alternatives: Stand out by offering healthy alternatives to the typical sweets found at conferences. Juice shots can be a refreshing and popular choice for attendees looking for something different from cookies and coffee.

  2. **QR Code Signage:**Incorporate signage with a QR code leading to your website or CTA page allowing attendees to engage with your content even if they can't stay for long.

  3. Local Theme Integration: Consider merch and booth design elements relevant to the event's local city/theme. This creates a connection with attendees and a warm conversation starter.

  4. On-Site Video Content: Create on-site video content at the booth, featuring commentary or recording any presentations during demo's. Share the content on social for extended reach.

  5. **Social Media Promotion:**Leverage social media before and during the event to promote your booth's location, your team's presence, and any speaking topics or presentations.

  6. Event-Related Promotions: If hosting an outside vent (happy hour etc.), provide a flyer with a QR code for promotions, reg. and guest count. If you're only allowing specific attendee titles, say so explicitly on the invitation to avoid any potential conflicts at/after the event.

  7. Promoting Well-being: Employ hand sanitizer and consider bringing your own immune-boosting supplements both before and during the event. Given the potential for many attendees to return sick from an industry conference, these measures are always worth the extra effort!

Dec 2 · linkedin

#OpentoWork Well....it's been an incredible run over the past 8.5+ years at the Linux Foundation, contributing to impactful events such as KubeCon, the Open Source Summits, & many more. Regrettably, I'm parting ways due to this week's recent layoffs. I'm truly grateful for the privilege of participating in our events spanning incredible cities including Prague, Dublin, Copenhagen, Amsterdam, Valencia, and Bilbao – to name a few favorites!

Thankful for the friendships with my team, colleagues and clients along with the memories of international travel, successful events, happy sponsors, and long term business connections.

I'm looking forward to embracing this unforeseen break during the holidays and soaking up all QT with my two sweet boys! As I gear up for my search in the New Year, I'm optimistic to dial into my network of friends, colleagues, and clients that I know will be a tremendous help in finding my next role, aligning my skills and passions!

Of course, I would love to connect if your team is hiring a Sales Leader ;) #CareerOpportunities #SalesLeadership #OpentoWork #NewYearNewRole

Related Questions

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Alison Rubino
Alison Rubino, photo 1
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Location

Newport Beach, California, United States