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Alissa Lydon
Product Marketing Leader
Alissa Lydon is a seasoned marketing leader with over 10 years of experience in the tech industry, specializing in full-stack product marketing, go-to-market strategies, sales enablement, and market research.
Throughout her career, Alissa has excelled in building and managing high-performing product marketing teams at companies like Mezmo and Sauce Labs, overseeing activities such as messaging and positioning, product launches, competitive intelligence, and sales enablement programs.
With a strong educational background from Stanford University and experience across a variety of roles in organizations like Dovetail and Levee, Alissa brings a wealth of expertise in creating value propositions that resonate with customers, fostering brand differentiation, and championing inclusive work environments.
Beyond her professional endeavors, Alissa is a top 100 product marketing mentor, a proficient public speaker, and has a background in athletics as a former athlete with USSSA Fast Pitch Softball and the USA Women's National Softball Team.
Highlights
It's a big week for the team at Dovetail - our first global conference, Insight Out, is this Thursday! We've got a full house in our SF office with lots of visitors from HQ, and the energy is palpable.
We are excited to welcome 500 product professionals to Fort Mason in SF, and thousands who will be joining online.
I wrote a blog post sharing the top things we are excited about in bringing together our amazing community. It will be a day full of learning, fun, and a little bit of Dovetail ✨ magic ✨ sprinkled throughout.
Check it out here: https://dvtl.link/43EGq1M
📣 Calling all Sydney-based PMMs 📣
I'm looking for someone to join our dynamic team at Dovetail HQ!
Work closely with our talented Design and Engineering teams to bring new features to market in ways that showcase Dovetail’s differentiation and market leadership. From launch management and content creation to cross-functional collaboration and go-to-market planning, you thrive in both tactical and strategic settings and are passionate about delivering results that bring product strategy to life in the minds of our customers.
My DMs are open to anyone who has experience working with product teams and bringing SaaS solutions to market. Strong preference for knowledge of product marketing craft, but open to any adjacent experience combined with a hunger to expand on your skillset.
Learn more about the role here:
