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Alix McAlpine

VP of Revenue @ GIPHY

Alix McAlpine is the VP of Revenue, Ads at GIPHY, a leading platform for GIF content and advertising.12 With a career spanning over a decade in media and technology, McAlpine has established herself as a prominent figure in creative strategy and content production.1

Career Highlights

  • Current Role: VP of Revenue, Ads at GIPHY (since November 2022)14

  • Previous Positions at GIPHY:

    • Senior Director, Creative Strategy (May 2020 - November 2022)
    • Director of Creative Strategy (January 2018 - May 2020)
    • Director of Content Strategy, GIPHY Studios (April 2016 - January 2018)1
  • BuzzFeed Experience:

    • Director of International Creative (July 2015 - April 2016)
    • Director of Creative Growth (June 2014 - July 2015)1

Achievements and Recognition

  • Featured in Adweek's 2019 list of most fascinating people in marketing, media, and culture1
  • Served on the Shorty Awards Jury since 20201
  • Her work building GIPHY's branded content strategy earned her a spot in the Adweek Creative 1001

Background and Expertise

McAlpine has a background in journalism and started her career in the music industry before transitioning to digital media.5 She describes herself as an "optimizer" with a good eye for visual content and a strong understanding of how GIFs function in conversations.5 Her expertise lies in creative strategy, branded content, and advertising operations.34

Personal

Originally from Paris, McAlpine spent most of her 20s and early 30s in New York City before moving to Los Angeles, where she currently resides.3

Highlights

Aug 23 · getmasset.com
How Can GIFs Elevate Your Brand? - Masset.ai
Alix McAlpine with the Inside Story on GIPHY!
Alix McAlpine with the Inside Story on GIPHY!
Jul 8 · musebyclios.com
2 Minutes With … Giphy Vice President Alix McAlpine | Muse by Clios
2 Minutes With … Giphy Vice President Alix McAlpine | Muse by Clios
Jun 15 · Adweek
Make Your Brand Part of the (Actual) Conversation - Adweek
Make Your Brand Part of the (Actual) Conversation - Adweek
Jun 14 · adweek.com
Make Your Brand Part of the (Actual) Conversation - Adweek
Make Your Brand Part of the (Actual) Conversation - Adweek
Mar 29 · marketingbrew.com
Coworking with Alix McAlpine - Marketing Brew
Coworking with Alix McAlpine - Marketing Brew
Jan 1 · shortyawards.com
Alix McAlpine - - The Shorty Awards
Jun 10 · Adweek
11 Branded Content Innovators Who Take Marketing to the Next Level - Adweek

Related Questions

What are some of the most successful campaigns Alix McAlpine has led at GIPHY?
How did Alix McAlpine's role at BuzzFeed prepare her for her position at GIPHY?
What inspired Alix McAlpine to transition from creative strategy to revenue operations?
How does Alix McAlpine integrate creativity into her revenue strategies at GIPHY?
What challenges has Alix McAlpine faced in her career, and how did she overcome them?
Alix McAlpine
Alix McAlpine, photo 1
Alix McAlpine, photo 2
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Location

Los Angeles, California, United States