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Alix McAlpine
VP of Revenue @ GIPHY
Alix McAlpine is the VP of Revenue, Ads at GIPHY, a leading platform for GIF content and advertising.12 With a career spanning over a decade in media and technology, McAlpine has established herself as a prominent figure in creative strategy and content production.1
Career Highlights
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Current Role: VP of Revenue, Ads at GIPHY (since November 2022)14
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Previous Positions at GIPHY:
- Senior Director, Creative Strategy (May 2020 - November 2022)
- Director of Creative Strategy (January 2018 - May 2020)
- Director of Content Strategy, GIPHY Studios (April 2016 - January 2018)1
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BuzzFeed Experience:
- Director of International Creative (July 2015 - April 2016)
- Director of Creative Growth (June 2014 - July 2015)1
Achievements and Recognition
- Featured in Adweek's 2019 list of most fascinating people in marketing, media, and culture1
- Served on the Shorty Awards Jury since 20201
- Her work building GIPHY's branded content strategy earned her a spot in the Adweek Creative 1001
Background and Expertise
McAlpine has a background in journalism and started her career in the music industry before transitioning to digital media.5 She describes herself as an "optimizer" with a good eye for visual content and a strong understanding of how GIFs function in conversations.5 Her expertise lies in creative strategy, branded content, and advertising operations.34
Personal
Originally from Paris, McAlpine spent most of her 20s and early 30s in New York City before moving to Los Angeles, where she currently resides.3
Highlights
We're continuing to build out our sales team at GIPHY and looking for two more dynamic sellers based in New York. Please share with the best ad slingers you know!
Excited to share what I've been up to for the last few months! I've been co-leading GIPHY's new Ads Department with fellow BuzzFeed alum Cam Smith and working with many talented folks to relaunch GIPHY Ads.
We are currently looking to add a Creative Strategist, a Senior Director of Revenue Operations and two Senior Client Leads to our team. Please share these job openings with anyone who would be excited to join us in expanding the wonderful universe of GIF Ads! https://lnkd.in/eZCaxb8F
https://www.ads.giphy.com/
