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Aliza Wechsler
Sr Director - Head of Advanced Advertising Innovation and Attribution Analytics @ A+E Networks | Ex - NBCU Sports | Ex - AMC Networks | Ex-Nielsen
Aliza Wechsler is a seasoned professional with a diverse background in the measurement industry, including experience in custom primary research, ad effectiveness at Nielsen, and ad sales for leading media companies.
Career highlights for Aliza include positioning NBC properties for a record-setting $1.4 billion in national ad sales revenue and enhancing offerings with innovative ad formats.
She is skilled in conducting primary/custom research studies, collaborating with data scientists, and working on the development of DMPs for advanced targeting.
Aliza has been a measurement lead for numerous media clients at Nielsen, driving revenue growth and securing multi-year renewals.
Her skills range from proficiency in Microsoft Office tools to expertise in syndicated data, ad-effectiveness tools, digital tools, statistical portals, and social tools.
Aliza holds a Certificate in Nielsen Television Audience Measurement and studied Business Administration with a focus on Marketing.
Throughout her career, she has held various roles at A+E Networks, NBCUniversal Media, AMC Networks, Nielsen, and Clarion Research.
Aliza's educational background includes studies at New York University and the University of Central Florida.
Highlights
Great event about the future of a cookieless world.
Last year I co-founded the Jewish ERG group at my Company, A+E Networks.
We created this ERG to celebrate all aspects of our culture, but we also wanted to have a safe space to gather when things like this inevitably happen (although we never imagine this circumstance). We were grateful to have been already formed to support the executive leadership in their company wide communication and provide support needed to our Jewish colleagues.
Jews only making up 0.2% of the world’s population, we are a proud minority historically persecuted group of people who love being Jewish. Even in the face of this terror and fear, we are prouder than ever to be Jews.
If you want to learn how to start your own Jewish ERG at your company, feel free to reach out.
We are so very grateful to work at A+E, a place where all voices are welcomed and supported.
