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Aliza Wechsler

Sr Director - Head of Advanced Advertising Innovation and Attribution Analytics @ A+E Networks | Ex - NBCU Sports | Ex - AMC Networks | Ex-Nielsen

Aliza Wechsler is a seasoned professional with a diverse background in the measurement industry, including experience in custom primary research, ad effectiveness at Nielsen, and ad sales for leading media companies.

Career highlights for Aliza include positioning NBC properties for a record-setting $1.4 billion in national ad sales revenue and enhancing offerings with innovative ad formats.

She is skilled in conducting primary/custom research studies, collaborating with data scientists, and working on the development of DMPs for advanced targeting.

Aliza has been a measurement lead for numerous media clients at Nielsen, driving revenue growth and securing multi-year renewals.

Her skills range from proficiency in Microsoft Office tools to expertise in syndicated data, ad-effectiveness tools, digital tools, statistical portals, and social tools.

Aliza holds a Certificate in Nielsen Television Audience Measurement and studied Business Administration with a focus on Marketing.

Throughout her career, she has held various roles at A+E Networks, NBCUniversal Media, AMC Networks, Nielsen, and Clarion Research.

Aliza's educational background includes studies at New York University and the University of Central Florida.

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Location

New York, New York, United States