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Allan Glanfield

🔥 Stop the random acts of marketing. 🍸 I help food & beverage businesses build rock solid marketing systems focused on customer acquisition | Fractional CMO

Allan Glanfield is a Marketing Consultant and Fractional Chief Marketing Officer (CMO) at Bellwether X, specializing in the food and beverage sector. His role focuses on helping businesses develop robust marketing systems aimed at customer acquisition, thereby reducing reliance on outdated marketing practices. Glanfield emphasizes the importance of strategic marketing over random tactics, advocating for a more structured approach to marketing efforts.

His background includes skills in writing, storytelling, design, and branding, which he leverages to create effective marketing strategies. He actively shares insights on LinkedIn, discussing various aspects of marketing and competition within the industry.123

In addition to his consulting work, Glanfield has been involved in discussions about the evolving landscape of marketing and how businesses can adapt to remain competitive. His experience positions him as a knowledgeable resource for companies looking to enhance their marketing strategies in a rapidly changing environment.12

Highlights

Feb 12 · linkedin

Lately, I’ve had clients wanting to do it all…

So, when we start working through their marketing plan for the next quarter, I write this down in GIANT letters👇

“What outcome does your business need MOST right now?”

This gives us (mostly me 🤷🏻‍♂️) permission to say NO to ideas and tactics that aren’t right for the business (at this time).

It separates the must-haves from the nice-to-haves and takes the emotions out of deciding what direction to take.

Especially when budgets are tight 🫣

#simpleisbetter #smallbusinessmarketing #smallbusinesstips

Feb 9 · linkedin

SNEAK PEEK! I don't always take photos, but when I do I prefer 🌮

👇 This is a simple concept we're working on for The Butcher Shoppe (Toronto). Instead of filet mignon for Valentines day, we're talking about sipping mezcal and eating tacos 🌮

What do you think? Will you be my #valentine?

#smallbusinessmarketing #contentmarketing #foodanddrink

Related Questions

What are some specific strategies Allan Glanfield uses for customer acquisition in the food and beverage industry?
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What makes Allan Glanfield's marketing systems "rock solid"?
How does Allan Glanfield leverage LinkedIn in his marketing strategies?
Allan Glanfield
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Location

Hamilton, Ontario, Canada