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Allen Howie

Founder of Idealogy, Creative Director, Speaker, Author, Brews & Brands Co-Founder

Allen Howie is the owner and founder of Idealogy Marketing + Design, a marketing agency based in the Louisville Metropolitan Area.1 He has been running the company since May 1997, accumulating over 27 years of experience in the field.1

As a Certified Storybrand Guide, Allen has specialized training in the principles established by Donald Miller's bestseller, "Building a Story Brand".2 This certification allows him to help clients clarify their messaging and improve their marketing strategies.3

Professional Background

Allen's career spans several decades and industries:

  • Marketing and Design: At Idealogy, Allen offers a wide range of marketing services, including branding, advertising, public relations, and digital marketing.1
  • Journalism: He worked as a music writer for The Courier-Journal from 1992 to 1997.1
  • Financial Services: Prior to founding Idealogy, Allen held positions in financial planning and marketing at various banks and asset management firms.1

Education and Expertise

Allen's educational background includes:

  • A BS degree from Eastern Illinois University
  • Studies in Graphic Design at Illinois State University
  • Certification as a Financial Planner from the College for Financial Planning1

His diverse experience allows him to bring a unique perspective to marketing and branding challenges, combining creative skills with business acumen.

Idealogy Marketing + Design

Under Allen's leadership, Idealogy offers a comprehensive suite of marketing services, including:

  • Branding and corporate identity
  • Market research
  • Advertising across various media
  • Digital marketing and social media
  • Public relations
  • Training programs1

As the Louisville region's only Storybrand Certified Guide (as of 2019), Allen is positioned to help businesses clarify their messaging and improve their marketing effectiveness.4

Highlights

Oct 29 · idealogy.biz
Pain Relief Sells. • Marketing Minute • Idealogy

Related Questions

What inspired Allen Howie to become a Certified Storybrand Guide?
How has Allen Howie's experience in music writing influenced his marketing approach?
What are some notable projects Allen Howie has worked on at Idealogy Marketing + Design?
How does Allen Howie integrate Storybrand principles into his marketing strategies?
What makes Allen Howie's approach to branding unique compared to other marketing professionals?
Allen Howie
Allen Howie, photo 1
Allen Howie, photo 2
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Location

Louisville Metropolitan Area