Suggestions
Allen Howie
Founder of Idealogy, Creative Director, Speaker, Author, Brews & Brands Co-Founder
Allen Howie is the owner and founder of Idealogy Marketing + Design, a marketing agency based in the Louisville Metropolitan Area.1 He has been running the company since May 1997, accumulating over 27 years of experience in the field.1
As a Certified Storybrand Guide, Allen has specialized training in the principles established by Donald Miller's bestseller, "Building a Story Brand".2 This certification allows him to help clients clarify their messaging and improve their marketing strategies.3
Professional Background
Allen's career spans several decades and industries:
- Marketing and Design: At Idealogy, Allen offers a wide range of marketing services, including branding, advertising, public relations, and digital marketing.1
- Journalism: He worked as a music writer for The Courier-Journal from 1992 to 1997.1
- Financial Services: Prior to founding Idealogy, Allen held positions in financial planning and marketing at various banks and asset management firms.1
Education and Expertise
Allen's educational background includes:
- A BS degree from Eastern Illinois University
- Studies in Graphic Design at Illinois State University
- Certification as a Financial Planner from the College for Financial Planning1
His diverse experience allows him to bring a unique perspective to marketing and branding challenges, combining creative skills with business acumen.
Idealogy Marketing + Design
Under Allen's leadership, Idealogy offers a comprehensive suite of marketing services, including:
- Branding and corporate identity
- Market research
- Advertising across various media
- Digital marketing and social media
- Public relations
- Training programs1
As the Louisville region's only Storybrand Certified Guide (as of 2019), Allen is positioned to help businesses clarify their messaging and improve their marketing effectiveness.4
Highlights
The Novaparke Innovation Expo 2024 Speaker Series kicks off at 6:00 p.m. TONIGHT, August 26 in University Center, Room UC-127 at Indiana University Southeast in New Albany with a pair of dynamic speakers on technology topics that impact all our lives.
This event is free and open to the public. Register at: https://lnkd.in/gmUSdGY8 Dr. John E. Haddock, P.E., Professor of Civil Engineering at Purdue University in West Lafayette, Indiana, is a registered professional civil engineer with 30+ years of experience working with local, state, and federal departments of transportation. Since 2006, he has also served as Director of Purdue’s Local Technical Assistance Program, which he will discuss at the August 26 event.
The Local Technical Assistance Program (LTAP) helps street departments, highway departments and local elected officials meet the needs of the public by acting as a resource for training, technical assistance and technology transfer. Local highway and street departments oversee more than 80,000 miles of Indiana roadway in all 92 Indiana counties. Indiana LTAP, part of a nationwide system of technology transfer centers, established by the Federal Highway Administration provides technical assistance and training for all counties, cities and towns within the state.
Dale Curtis is Vice President of Fonroche Lighting America, one of the world’s leading manufacturers of solar LED street lighting. He has been helping municipalities and businesses make the transition to solar street lighting for over 12 years. He began his solar lighting journey in 2011 at Inovus Lighting. Through a series of acquisitions, he took on increasing responsibilities with SolarOne Solutions and later, Fonroche Lighting America.
Fonroche Lighting America is a solar light manufacturer that is making advanced solar street lighting available to more people and places, with advanced battery research to accommodate the hottest and coldest environments. Every Fonroche lighting system is validated by an energy study specific to the project location. Fonroche’s solar LED street lighting is in use locally at Novaparke in Georgetown and Kevin Hammersmith Park in New Albany, among other locations.
This event will kick off Innovation Expo 2024, a months-long series of programs and events presented by Novaparke Innovation and Technology Campus, and designed to highlight technology advances throughout the southern Indiana region.
This event is free and open to the public. Register at: https://lnkd.in/gmUSdGY8
Don't miss out on the Novaparke Innovation Expo 2024 Speaker Series starting this Monday, August 26th at 5:00 PM! Join us for insightful talks on technology that affects us all. Link in bio for more details and to get tickets. #InnovationExpo2024 #SpeakerSeries #TechnologyTalks #GetYourTicketsNow #DontMissOut
