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Allen Weiss

Author: Brand Benefits Playbook (March 2024), CEO & Founder - MarketingProfs, LLC

Allen Weiss is a seasoned professional with over 25 years of experience helping B2B companies in various industries strategically position their products in the market.

He holds a PHD in Marketing - Business from the University of Wisconsin-Madison and a Bachelor of Applied Science in Electrical and Electronics Engineering from UC Santa Barbara.

Allen has held key positions in prestigious organizations, including Director at Mindful CGU at Claremont Graduate University, Chief Executive Officer at MarketingProfs, LLC, and Assistant Professor of Marketing at Stanford Graduate School of Business.

He has also founded and served as CEO of MarketingProfs, LLC and been a Director and Founder at Mindful USC, leveraging his expertise in marketing to drive business success.

Highlights

Sep 8 · twitter

The bar for B2B relevance has moved. Did you notice?

Marketing is moving faster than ever, and you can’t afford to sit still.

Here are 5 trends B2B marketing teams are adapting in the face of tightening budgets and new technology:

https://t.co/E7ygptxbp5

Apr 28 · twitter

Creating content with AI?

You’re barely scratching the surface of what’s possible!

Today, AI can deliver the right content to the right buyer at precisely the right moment—at scale.

Here are 5 ways to use AI to increase leads and revenue

 https://t.co/2HY3UVHxU4

Jun 20 · Customer Think
[Book Review] A Primer on Using Benefits to Guide Marketing Decisions - Customer Think
A professor spent 7 years seeking treatment for searing facial pain - The Washington Post
A professor spent 7 years seeking treatment for searing facial pain - The Washington Post
Allen Weiss
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Location

Santa Barbara, California, United States