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Allison Malmad

Managing Partner, Group Digital Investment Director at MediaCom

Allison Bohm - Malmad is an accomplished professional known for overseeing MediaCom Digital Investments.

With a background as a digital portfolio director, Allison excels in crafting buying strategies, implementing tactics, driving digital programs & savings, and pioneering digital innovations.

Throughout her career, Allison has spearheaded various groundbreaking initiatives, including leading video upfront strategies, executing AOL takeovers, launching rich media campaigns, and innovating cost-per-click campaigns.

An expert in developing digital processes for planning, buying, third party ad serving, and rich media, Allison has been instrumental in shaping the digital landscape since its inception.

Educationally, Allison studied Bachelor of Science at Indiana University, specializing in the Kelley School of Business.

Currently, Allison holds the role of Managing Partner and Group Digital Investment Director at Mediacom, where she continues to make significant contributions to the digital marketing domain.

Prior to her current position, Allison has held various key roles at Mediacom, such as Senior Partner, Partner, Vice President, Senior Media Director, Digital Media Director, Supervisor, and Manager.

Before joining Mediacom, Allison also gained valuable experience as a Senior Planner & Assistant Planner at Wunderman, further enriching her expertise in media planning and digital marketing.

Allison Malmad
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Location

New York, New York, United States