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Allison Disney

Business Strategy - Brand Experience at Receptor Brands

Allison Disney is a highly accomplished professional with extensive experience in the fields of marketing, advertising, and business strategy.

She holds a Masters of Business Administration (MBA) from Northwestern University - Kellogg School of Management and a Bachelors in Advertising from Michigan State University.

Allison has been involved with various prestigious organizations, such as the National Cannabis Industry Association where she is a member of the Marketing & Advertising Committee (MAC). She also served as a Governing Board Member at the Center for Disability & Elder Law.

Her career history showcases a series of progressively responsible roles, including positions at renowned companies like Receptor Brands, Energy BBDO, AMV BBDO, Leo Burnett, and Young & Rubicam. Allison's roles ranged from Brand Architect and SVP, Group Account Director to Account Executive and Account Supervisor.

With a wealth of experience in brand building, business strategy, and account management, Allison Disney brings a unique blend of skills and expertise to the table.

Her diverse background and leadership roles highlight her capacity to drive marketing and advertising initiatives to success.

Highlights

May 22 · linkedin

🎉 This is my mom, Barb, buying MixMix for the first time. Let me tell you more about Barb. Barb has never smoked tobacco, let alone cannabis, doesn’t really like beer, and has a rare glass of wine. But, this isn’t Barb’s first trip to a dispensary. Her sore hands and difficulty sleeping motivated her to visit a dispensary (or a few) after Michigan adopted adult use in 2018.

Barb hasn’t ventured out alone. My father, Jerry, has arthritis and has experimented with a variety of cannabis edibles and topicals in the last few years. They also share product reviews with friends who suffer from similar daily inconveniences.

On one of their routine shopping trips, they were told their favorite products, namely Beboe pastilles and Petra mints by Kiva Brands, Inc., were out of stock. Instead, they were advised to buy a bag of RSO gummies as an alternative because they were “comparable.” 😱 I was shocked, but not surprised, to learn that they were referred something that was so wildly inappropriate for their needs.

This experience was a turning point for me that spurred the creation of MixMix. MixMix isn’t meant for everyone, and that’s okay. MixMix makes the therapeutic benefits of cannabis available to people like Barb and Jerry, their friends, me, and all kinds of people with needs that a +20mg gummy isn’t right for.

Barb isn’t on LinkedIn and won’t ever see this post, but I'd like to say thanks to my Mom for embracing the industry that I’ve chosen to “cast my lot with,” and for openly sharing your real-life experience with me so we can keep making MixMix the best that it can be. 💜

#motivation #family #imhighrightnow Cannabis Media Council Matt Sabo Katelin Randall

Apr 25 · linkedin

We're rockin' the suburbs (cue Ben Folds)! MixMix fam, join me, Katelin Randall, Matt Sabo, and the amazing team behind Ashe Lounge for a community event complete with food, drinks, and flowers at Maple Park next week, May 1st. Register Here: https://lnkd.in/dpTDZpTe

Ashe Lounge creates opportunities for women, minorities, and LGBTQ+ communities in cannabis. I couldn't be more excited to spend the evening with them and the rest of our Illinois friends.

#cannabiscommunity #communityevent #localbusiness Breeze Canna Cresco Labs Sarah Tupper Andrea Doyle

Allison Disney
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Location

Greater Chicago Area