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Allison Duvall

Manager, SEM at Merkle

Allison Duvall is a digital marketing professional currently serving as the Director of SEM at dentsu.5 Previously, she held the position of SEM Senior Manager at Merkle.1 Duvall is an experienced search engine marketing specialist with expertise in paid search optimization, ROI maximization, and holistic search strategies.12

Some key points about Allison Duvall:

  1. She has presented at industry events, sharing insights on creating effective holistic search strategies that combine SEO and PPC efforts.1
  2. Duvall emphasizes the importance of collaboration between paid and organic search teams to drive incremental growth and improve overall search performance.1
  3. She has experience in auditing landing page quality scores and working with SEO teams to optimize landing pages for better keyword performance.1
  4. Duvall is active on LinkedIn, sharing industry insights and reports related to digital marketing and retail media networks.34
  5. Her LinkedIn profile describes her as a "Digital Marketer, Enthusiastic Career Advocate, Constant Learner, Avid Cyclist".5

Allison Duvall's career demonstrates a strong focus on search engine marketing and a commitment to developing comprehensive digital marketing strategies that leverage both paid and organic search channels.

Highlights

Aug 29 · join.com
SEM manager Job Description Template (including tips) - JOIN
Jul 28 · indeed.com
What Is an SEM Manager? (Definition, Duties and Job Outlook)
SEM Manager Job Description | Hypergrowth Marketer
How marketers can create a holistic search strategy
How marketers can create a holistic search strategy

Related Questions

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How does Allison Duvall's approach to SEM differ from traditional methods?
What specific challenges does Allison Duvall face in integrating SEM and SEO teams?
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Allison Duvall
Allison Duvall, photo 1
Allison Duvall, photo 2
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Location

Sneads Ferry, North Carolina, United States