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Allison Kolber

Vice President, Integrated Media

Allison Kolber is the Vice President of Integrated Marketing at The Home Depot, where she has been instrumental in overseeing strategic planning and execution of core marketing initiatives since her appointment in 2021. In her role, she focuses on aligning media functions and strategies to drive business growth, particularly through innovative retail media approaches.12

Background and Experience

  • Education: Allison Kolber graduated from the University of Georgia with a degree in Advertising (ABJ '04).13
  • Career Path: Before joining The Home Depot, she held leadership positions in media teams for major brands such as Kroger and Verizon Wireless. Her extensive experience spans over 20 years in media and advertising, contributing to her expertise in integrated marketing strategies.14

Current Role at The Home Depot

In her current position, Kolber emphasizes the importance of retail media, particularly during peak shopping seasons like spring, which she refers to as "Spring is our Super Bowl." This highlights her commitment to enhancing customer engagement through targeted marketing efforts at key moments in the shopping journey.2 Under her leadership, The Home Depot has also revamped its retail media practice, rebranding it to Orange Apron Media, which aims to provide personalized services to suppliers and improve customer experiences.2

Personal Life

Allison Kolber resides in Atlanta with her husband and three children, balancing her professional responsibilities with family life.1

Her LinkedIn profile indicates that she has built a strong professional network, reflecting her influence and connections within the marketing industry.3

Highlights

Dec 24 · ces.tech
Shoppable Video - CES
Sep 30 · instagram.com
We're excited to introduce Allison Kolber (ABJ '04) to the AdPR ...
We're excited to introduce Allison Kolber (ABJ '04) to the AdPR ...
Sep 17 · grady.uga.edu
AdPR Executive Advisory Board welcomes five new members - Grady
AdPR Executive Advisory Board welcomes five new members - Grady
May 27 · instagram.com
At our Best of the Badass Bosses event in Atlanta, Allison Kolber ...
At our Best of the Badass Bosses event in Atlanta, Allison Kolber ...
Apr 2 · hypepotamus.com
"Spring Is Our Super Bowl": The Home Depot Innovates Its Retail Media ...
"Spring Is Our Super Bowl": The Home Depot Innovates Its Retail Media ...

Related Questions

What are some of Allison Kolber's key achievements at The Home Depot?
How did Allison Kolber's role evolve from Senior Director of Media Planning and Buying to Vice President of Integrated Marketing?
What strategies has Allison Kolber implemented to drive business growth at The Home Depot?
How does Allison Kolber's background in advertising and public relations influence her marketing approach at The Home Depot?
What are some innovative marketing initiatives Allison Kolber has introduced at The Home Depot?
Allison Kolber
Allison Kolber, photo 1
Allison Kolber, photo 2
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Location

Atlanta, Georgia, United States