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Allison Metcalfe

Chief Revenue Officer @ Cloudinary. Little League & Volleyball Coach. Board Member @Xensam. Enneagram 2.

Allison Metcalfe is a seasoned executive in the B2B SaaS industry with extensive experience in scaling enterprise businesses. She is currently serving as the Chief Revenue Officer (CRO) at Cloudinary.34 Metcalfe has a proven track record of leading high-performing teams and building revenue-generating divisions across multiple functions, including Customer Success, Sales, and Go-to-Market Strategy.4

Prior to her role at Cloudinary, Metcalfe held several notable positions:

  1. CRO at Demandbase (2020-2023)4
  2. SVP of Field Strategy, Productivity & Partnerships at LiveRamp4
  3. GM of LiveRamp TV4
  4. VP of Customer Success at LiveRamp4

Throughout her career, Metcalfe has been a strong advocate for women in tech and has worked to improve gender inclusivity in the workplace.5 She has been instrumental in crafting parental leave policies, establishing women-centric employee resource groups, and creating supportive environments for working mothers.5

Metcalfe holds a Bachelor of Arts degree in Journalism and Sociology from the University of St. Thomas in St. Paul, Minnesota.12 Outside of her professional life, she is also involved in community activities, serving as a Little League and Volleyball Coach.34

As of March 2025, Metcalfe is a Board Member at Xensam, further expanding her influence in the tech industry.34

Highlights

Feb 21 · linkedin

MediaFlows by Cloudinary is launching in GA! 🎉

ICYMI: #MediaFlows is Cloudinary’s low-code platform for building, automating, and scaling workflows involving images and video.

Use MediaFlows to:

⏰ Reduce coding time: Leverage MediaFlows' drag-and-drop interface to build, QA, and update workflows involving images and videos.

🏗️ Build simply, scale infinitely: Tap into pre-built templates, integrations, and workflow logic to bring media-rich applications to life.

🛠️ Offload maintenance: Let MediaFlows handle maintenance for both the generated code and the infrastructure on which it runs.

🤝Collaborate and integrate: Seamlessly link your visual media ecosystem to Cloudinary APIs, and use out-of-the-box integrations (with Akeneo, Shopify, Twilio, and more).

💪Empower your team: Open up Cloudinary’s capabilities to your business users, removing development bottlenecks and streamlining time-to-market.

Learn more about #MediaFlows 👇 https://ow.ly/o8sN30sA9FA

Jan 24 · linkedin

I am hiring a VP Go-To-Market Operations & Enablement, who will be responsible for managing ongoing operations for sales and marketing as well as GTM strategy/methodology and enablement. This role reports directly to me and is a critical role - I am looking for someone to ride shotgun with me - a hugely strategic and important role.

If you:

  • have a proven track record of successful leadership in B2B SaaS GTM Operations, with experience in companies surpassing $100 million in annual revenue
  • have experience overseeing both sales, marketing and customer success ops, as well as enablement
  • have exceptional leadership, mentorship, and team-building skills, with a history of building and managing multi-departmental teams
  • have data-driven decision-making capabilities with the ability to leverage analytics for continuous improvement.
  • have strong, demonstrable ability to influence and partner cross-functionally.

I would love to talk to you.

https://lnkd.in/gBt-AATK

Related Questions

What are Allison Metcalfe's main responsibilities at Xensam?
How did Allison Metcalfe transition from LiveRamp to Demandbase?
What impact has Allison Metcalfe had on the companies she has worked for?
What are some notable achievements of Allison Metcalfe in her career?
How does Allison Metcalfe's background in journalism and sociology influence her leadership style?
Allison Metcalfe
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Location

San Francisco, California, United States