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Allissa Cummings

Partnership Marketing & Activation

Allissa Cummings is the Senior Manager of Partnership Activation at Winners Alliance, where she leads partnership management and activations. In this role, she focuses on developing, fulfilling, executing, and managing sponsorship marketing programs. Prior to joining Winners Alliance, Allissa worked at the National Basketball Association (NBA), where she managed global partnerships for prominent brands such as Gatorade, Kia, Tissot, PUMA, and FedEx, overseeing their sponsorship marketing and event activations.12

Allissa holds a Master's degree in Public Relations and Corporate Communications from Georgetown University and a Bachelor's degree in Communication from the University of South Florida. Her career also includes experience at NFL Players Inc. and Discovery Inc., showcasing her extensive background in sports marketing and partnership activation.12

Highlights

Dec 1 · jasa.org
Emerging Leaders Council - JASA
Oct 28 · people.equilar.com
Allissa Cummings - Executive Bio, Work History, and Contacts ...
Feb 5 · Radio Facts
The Top 25 African American PR Millennials Celebrate Black History Month With Exclusive Spotify Playlist - Radio Facts

Related Questions

What are some of the most successful partnerships Allissa Cummings has managed at Winners Alliance?
How did Allissa Cummings's role at the NBA prepare her for her current position at Winners Alliance?
What specific brands has Allissa Cummings worked with at Winners Alliance?
Can you provide examples of unique fan experiences Allissa Cummings has created?
What are Allissa Cummings's key responsibilities as Sr. Manager of Partnership Activation at Winners Alliance?
Allissa Cummings
Allissa Cummings, photo 1
Allissa Cummings, photo 2
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Location

New York, New York, United States