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Ally Sigmon
Consumer Insights - Chipotle
Ally Sigmon is a Consumer Insights Senior Manager at Chipotle Mexican Grill, based in the Los Angeles Metropolitan Area.1 She holds a Bachelor of Arts in Psychology from UC Santa Barbara, which has equipped her with a unique perspective on consumer behavior in the fast-food industry.
Professional Background
Sigmon's expertise lies in consumer insights, market research, and data analysis. Her role at Chipotle involves identifying trends and insights that help shape the company's direction. She has been with Chipotle for over five years, having joined the company to help build out their Consumer Insights function.2
Career Transition
Prior to her role at Chipotle, Sigmon worked at Mattel, where she was involved in driving the "Future of Play".2 This transition from the toy industry to the fast-food sector demonstrates her versatility and adaptability in consumer-focused roles.
Skills and Expertise
Sigmon's background in psychology and her experience in consumer insights make her particularly adept at:
- Analyzing consumer behavior
- Identifying market trends
- Developing data-driven strategies
- Contributing to organizational decision-making
Professional Network
Ally Sigmon has over 500 connections on LinkedIn, indicating a strong professional network in her field.1 Her LinkedIn profile (username: allisonpsigmon) serves as a platform for her to share industry insights and connect with other professionals in the consumer insights and food service sectors.
Highlights
Just over 5 years ago I made the leap from driving the Future of Play at Mattel to help build out the Consumer Insights function and Cultivate a Better World at Chipotle Mexican Grill. It's really fun to say that I'm a toy and burrito expert at parties. It's really rewarding to work for a company that celebrates curiosity and making an impact.
If you're interested in exploring the evolving landscape of what it means to be a food brand in culture and how to satiate the hunger and hearts of diners, then check out the job below. Diverse backgrounds welcome - Agency, Research, Marketing, etc.
At First Zcon today in Hollywood. Any elder millennial research “baddies” that want to say hi or discuss whether we could pull off an oversized blazer as seamlessly as this cool young crowd, hit me up. Thanks Juv Consulting for the invite!
