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Allyson Havener
SVP of Marketing and Community, TrustRadius | GTM Executive | Proven Marketing Leader | Ex-LiveRamp
Allyson Havener is currently the Chief Marketing Officer (CMO) at TrustRadius, a leading buyer intelligence platform for B2B technology.35 She has over 15 years of experience in high-growth SaaS companies, with expertise in brand, content, and integrated marketing.4
Allyson's career progression at TrustRadius has been noteworthy:
- She joined TrustRadius in July 2021 as VP of Marketing.1
- In September 2023, she was promoted to SVP of Marketing and Community.2
- As of November 2024, she officially stepped into the role of CMO.6
Prior to TrustRadius, Allyson held significant roles at LiveRamp, where she started as a temporary receptionist and worked her way up in marketing.6 She is also a founding member of CMO Huddles, a network of B2B CMOs.1
Allyson's educational background includes a B.A. in Politics and United States Studies/Civilization from the University of California, Santa Cruz.1 In her spare time, she teaches yoga and enjoys outdoor activities. Interestingly, she was once a ballerina in Dubai.5
At TrustRadius, Allyson leads the marketing strategy across various functions, including demand generation, PR, product, and partner marketing. Her mission is to establish TrustRadius as the platform where buying decisions are made.5 She is known for her data-driven approach to content strategy and her emphasis on the importance of quality reviews in building buyer trust.3
Highlights
We are in the year of the brand crisis—that's what we uncovered in TrustRadius' 2024 B2B Buying Disconnect Report.
In 2023, our report found that brands were focused on proving 💰 ROI. This year, creating #BrandAwareness and preference at every stage of the buying journey is crucial, especially for challenger and small companies.
This is something I talk about with Valerie Riley, VP of Marketing and Strategy, on Insightly, an Unbounce company's Closing Time podcast. 👏
I also wrote about our conversation and added a few more thoughts on the matter in a blog.
You can find both here: https://bit.ly/3X6HXMz
#YearOfTheBrandCrisis
Hybrid/remote means the less energy you get from being around your colleagues. Especially in our current economic climate it's easy to lose your steam.
Some ideas to get it back:
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Embrace the virtual water cooler: Spark connection with virtual coffee breaks and fun GIFs. Our head of people, Jamy Conrad does this really well to bring the company together
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Unite and motivate your squad with clear and inspiring OKRs
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Set aside a meeting just for a creative brainstorm
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Celebrate wins, big and small: Virtual high-fives and shout-outs go a long way! We use 15Five for this
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Flexibility rules: Be understanding and accommodating to different working styles and promote work-life balance
#RemoteWork #Teamwork #TransformationalLeadership
