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Allyson Havener

SVP of Marketing and Community, TrustRadius | GTM Executive | Proven Marketing Leader | Ex-LiveRamp

Allyson Havener is currently the Chief Marketing Officer (CMO) at TrustRadius, a leading buyer intelligence platform for B2B technology.35 She has over 15 years of experience in high-growth SaaS companies, with expertise in brand, content, and integrated marketing.4

Allyson's career progression at TrustRadius has been noteworthy:

  1. She joined TrustRadius in July 2021 as VP of Marketing.1
  2. In September 2023, she was promoted to SVP of Marketing and Community.2
  3. As of November 2024, she officially stepped into the role of CMO.6

Prior to TrustRadius, Allyson held significant roles at LiveRamp, where she started as a temporary receptionist and worked her way up in marketing.6 She is also a founding member of CMO Huddles, a network of B2B CMOs.1

Allyson's educational background includes a B.A. in Politics and United States Studies/Civilization from the University of California, Santa Cruz.1 In her spare time, she teaches yoga and enjoys outdoor activities. Interestingly, she was once a ballerina in Dubai.5

At TrustRadius, Allyson leads the marketing strategy across various functions, including demand generation, PR, product, and partner marketing. Her mission is to establish TrustRadius as the platform where buying decisions are made.5 She is known for her data-driven approach to content strategy and her emphasis on the importance of quality reviews in building buyer trust.3

Highlights

Feb 28 · youtube.com
Establishing Buyer Trust Through Quality Reviews with ... - YouTube
Establishing Buyer Trust Through Quality Reviews with ... - YouTube
Feb 28 · audienceplus.com
Establishing Buyer Trust Through Quality Reviews with Allyson ...
Team - TrustRadius for Vendors
Allyson Havener - Customer Marketing Alliance
Allyson Havener - Remarkable Marketing Podcast
Allyson Havener - Remarkable Marketing Podcast

Related Questions

What are some key achievements Allyson Havener has accomplished at TrustRadius?
How did Allyson Havener transition from LiveRamp to TrustRadius?
What is the role of CMO Huddles in Allyson Havener's career?
How does Allyson Havener approach customer advocacy at TrustRadius?
What are Allyson Havener's thoughts on the importance of quality reviews?
Allyson Havener
Allyson Havener, photo 1
Allyson Havener, photo 2
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Location

San Francisco Bay Area