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Almar Fernhout

Founder SMYLE

Almar Fernhout is the founder of SMYLE, a plastic-free oral care company, which he established in December 2019.1 He is an entrepreneur with a focus on sustainability and health sectors. Fernhout's professional experience includes:

  • Founder of SMYLE (December 2019 - present)1
  • Shareholder at ONEPLANETCROWD (since October 2016)1
  • Director of De Betere Wereld (since January 2007)1
  • Founder and owner of DeBetereWijn (September 2012 - December 2012)1
  • Secretary at wij willen zon (October 2010 - November 2011)1
  • Chairman of Duurzaam Droomhuis (January 2010 - January 2011)1
  • Key account manager at Trader Classifieds (1995 - 2003)1

Fernhout attended HBO University, though specific details about his degree are not provided.1 He is passionate about sustainability and has ambitious goals for SMYLE, aiming to become a leader in the USA for good oral care without plastic by 2030.3 Under his leadership, SMYLE has engaged in creative marketing campaigns, such as a sustainable beach billboard made entirely of sand to promote their plastic-free toothpaste alternatives.2

Highlights

May 23 · linkedin

De campagne ‘Micro plastics Macro problem’ krijgt veel exposure in de media. o.a. DPG Media Nederland en LINDA. gaven exposure aan dit initiatief. Dat bereik resulteert in veel vragen en ook verbazing bij consumenten. ‘Klopt het dat ik mijn baby insmeer met baby olie verrijkt met plastic’? ( helaas wel ) ‘ Er zit toch niet echt plastic in mijn tandpasta’? ( helaas wel ) etc etc We zien een stijging van duizenden mensen die wakker worden en willen weten waarmee ze smeren en poetsen. Wil je echt weten hoe het zit met jou cosmetica en tandpasta check dan de app Beatthemicrobead van Plastic Soup Foundation . #health #nature #people #planet #fmcg #retail

Related Questions

What inspired Almar Fernhout to start SMYLE?
How did Almar Fernhout's previous roles prepare him for founding SMYLE?
What are some of the biggest challenges Almar Fernhout has faced with SMYLE?
How does SMYLE's sustainable approach differ from traditional oral care brands?
What is the future vision for SMYLE according to Almar Fernhout?
Almar Fernhout
Almar Fernhout, photo 1
Almar Fernhout, photo 2
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Location

Amsterdam Area, Netherlands