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Alok Kapase

Account Director at Madison World

Alok Kapase is a seasoned professional with over 8 years of experience in the Web and Mobile Advertising industry, with a focus on Gaming, Business Development, and Account Management.

His expertise includes a deep understanding of MS Excel, Programmatic Strategy, Display, Mobile, Private Market Place, DMP, RTB, Integrations, Revenue Optimization, Ad Operations, and Sales Force.

Alok is proficient in Strategic Account Management, People Management, Client Servicing, and Online Media Technology, including DSPs/Ad Networks and Data Analytics.

He is well-versed in utilizing platforms like DV360, AppNexus, Facebook, and has excelled in Mobile Advertising, Gaming, business development, developer alliances, and client relationships in his roles.

Having collaborated with leading games development companies, Alok possesses strong marketing skills for Gaming products and hands-on experience in Driving Business, Business Development, Games Production, Content Planning and Distribution, Partner Alliances, and Quality Assurance.

His knowledge extends to Telecom functions & billing systems, and he is highly skilled in interpersonal communication, organisational skills, training & development, client relationship management, planning & analysis.

Alok Kapase specializes in Product Lifecycle Management, Account Management, Business Development, New Product Development, Business Analysis, Team/Client Management, Quality Management, Partnerships, Mobile marketing, and Mobile advertising.

He holds a Bachelor of Technology (B.Tech.) degree in Computer Science from RIT College of Engineering and an MBA in Operations and Marketing from Maharashtra Institute of Technology.

Throughout his career, Alok has held key roles such as Account Director - Digital Buying at Madison World, Group Head - Supply Operations at Xaxis, Assistant Manager Business Development at VMAX™, Assistant Manager - Publisher Alliances at Vserv, Publisher Operations Specialist at PubMatic, and Operations Engineer at AudienceScience.

Alok Kapase
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Location

Mumbai, Maharashtra, India