Sign In

Alok Ummat

Alok Ummat is a marketing professional with over 25 years of experience in consumer packaged goods (CPG) marketing. He is currently the Director of Marketing for Ricola, overseeing markets in Canada, the UK, and Latin America.12

Professional Background:

  • Previously worked with major companies like Tim Hortons, Parmalat, and Unilever1
  • Described as a "classically trained, entrepreneurially minded Marketer" with progressive leadership experience1
  • Known for a collaborative and solutions-oriented leadership style3

Notable Achievements:

  • Led an innovative marketing campaign for Ricola that expanded the brand's perception beyond traditional cold and cough season2
  • Received three awards at the Canadian Marketing Awards in 2014 for an online program called "Duelling Donuts"3

Language Skills: Speaks multiple languages, including:

  • Hindi
  • Punjabi
  • French3

Current Work: At Ricola, he has been instrumental in developing new marketing strategies, including a successful campaign that demonstrated the brand's appeal beyond seasonal cold remedies. The campaign resulted in significant growth, including tripling brand awareness and doubling market share in test markets.2

Highlights

Oct 29 · lbbonline.com
How Ricola's Canadian Ads Ended Up in Germany | LBBOnline
How Ricola's Canadian Ads Ended Up in Germany | LBBOnline
Alok Ummat - Future of Pharma Marketing Summit
Alok Ummat - Future of Pharma Marketing Summit

Related Questions

What are some of Alok Ummat's most successful marketing campaigns?
How did Alok Ummat transition from Tim Horton's to Ricola Canada?
What unique strategies has Alok Ummat implemented for Ricola's Canadian market?
How does Alok Ummat's classical training influence his modern marketing approach?
What are Alok Ummat's future plans for Ricola's marketing?
Alok Ummat
Alok Ummat, photo 1
Alok Ummat, photo 2
Add to my network

Location

Toronto, Canada Area