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Alon Marcovici

Curious. Creative. Passionate.

Alon Marcovici is a seasoned executive with a diverse background in digital transformation and a range of industries. His experience includes sports and entertainment, travel, media, and non-profit organizations. He has a B.A. in Gerontology & Economics from McMaster University and has also studied at the Ivey Business School at Western University. Alon has held various leadership roles, including Managing Director at CityAge, VP, Global Marketing at G Adventures, and VP, Digital Media at CTV. He has a customer-centered approach and leverages data, analytics, and research to guide his decision-making process. Alon is passionate, creative, and enjoys tackling big challenges by thinking big.

Highlights

Aug 7 · linkedin

Of all the seemingly environmentally friendly initiatives at the 2024 Paris Olympics (10,000 stadium seats made from bottle caps collected by students, podiums made from otherwise trash, an LED-fuelled rather than a fuel-fuelled cauldron, etc) this one's my favourite -- the swimming pool partially heated by AI servers.

If you're gonna create heat, might as well put it to good use.

Marc Andrew Simon Donner Alyson Walker Saiful Salihudin Equinix EMEA #greenolympics

And PS: And if you're wondering, of all the ways in which AI has been used to bolster these Olympics, this AI-heated pool comes in a close second to the AI-led virtual Al Michaels customized highlight reels. That's just cool.

Jul 12 · linkedin

Like many others that preceded them, Paris 2024 Olympic organizers long ago promised to be the greenest Games ever.

They might be just that.

Organizers, in partnership with French company Le Pavé® , used 100 tonnes of recycled bottles and bottle caps (a million caps collected by 1,700 school kids) to make panels for 11,000 seats in the new Olympic Aquatic Centre, and used 18 tonnes of recycled plastic and plastic foam food containers to make 68 Olympic victory podiums (yes, that means Olympians will be awarded their medals while standing on trash).

On a local scale, can you imagine what could be done if every hockey-playing youth in Canada were to return their jerseys after the season to be repurposed into a new product? Could these sweaters be repurposed into the medals and trophies these same kids get at the umpteen tourneys they attend? Could they be repurposed and re-sewn into the following year's jerseys? Made into pucks? Swag? Cowbells for enthusiastic (dare I say crazy) hockey moms and dads to cheer on their future McDavids, Crosbys, Poulins and Knights like mad?

With two hockey-playing teens at home, we've got dozens and dozens of extra and useless old jerseys lying around. And we'd love to see them become something new.

If anyone knows of such a program by Hockey Canada, the Canadian Hockey League, the Greater Toronto Hockey League, proud hockey sponsors like Canadian Tire Corporation and Scotiabank, or Canadian teams (I'm looking at you MLSE (Maple Leaf Sports & Entertainment Partnership)) please let me know.

And if no such repurpose-hockey-jerseys-for-hockey program exists, let me know; maybe we should start one together.

Le Pavé® Greater Toronto Hockey League Dan MacKenzie Marco Di Buono Josie Harlow, MBA Aileen McManamon Jed Schneiderman Paul Beirne Ana Shapiro Queenan Mike Milne Lauren Lawson

#circulareconomy

Related Questions

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Alon Marcovici
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Location

Toronto, Ontario, Canada