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Alon Melzer

Strategic eCommerce Leader (Digital Marketing, Grocery/Retail, CPG) | Food & Beverage | Innovation | General Management

Alon Melzer is a seasoned food and beverage professional with over 12 years of experience in the industry. He is the founder and chief impact officer of AIM Digital Consulting, which specializes in strategic solutions for CPG and food retail businesses. Melzer's passion for food comes from his upbringing in a family that owns a small food-manufacturing business. He has a degree in Economics and Business Institutions and an MBA in Marketing and Entrepreneurship, both from Northwestern University. Before founding AIM Digital, Melzer held various leadership roles in Product Management, Business Strategy, and Chief of Staff at MillerCoors, Restaurant.com, and Peapod. He is skilled in thought leadership, strategic planning, project management, product analysis, and innovation.

Highlights

Oct 31 · linkedin

This Bloomberg News article on Gopuff is a must read!

As Winston Churchill said, “those that fail to learn from history are doomed to repeat it.” The article rightly brings up Kozmo, but I would also add Webvan as grocery ecommerce companies that scaled aggressively before developing a path to a profitable business model. Sadly, since those crashes were more than two decades ago, people seem to have forgotten them.

Unfortunately, the layoffs at Gopuff (and other ultrafast delivery companies) show no signs of slowing down. These challenges will also make it much more difficult and costly for venture-backed food companies to raise money in the coming years.

https://lnkd.in/gzkhpn34

Jun 8 · linkedin

Insightful article on how COVID-19 will impact the grocery store of the future. For all grocers, their 3-year strategic plan just became a 3-month plan!

This is an industry that generally doesn't move fast, but in the next 12 months, the grocery industry should transform more than it has at any point in modern history.

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Alon Melzer
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Location

Greater Chicago Area