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Alta Sparling

Fractional CMO & Growth Strategist | Amplifying Emerging Beauty & Apparel Brands | Champion for Female Founders | Angel Investor

Alta Sparling is a Fractional Chief Marketing Officer and Growth Strategist based in Oakland, California, specializing in boosting indie beauty and apparel brands' marketing and growth efforts.

Her expertise encompasses building top-tier marketing teams, guiding growth strategies, enhancing brand visibility, digitizing operations, scaling performance marketing, and exploring new revenue streams.

Alta provides strategic counsel and operational leadership to founders and VC-backed startups, particularly in the beauty and apparel sectors, aiming for rapid and sustainable growth.

She has held significant roles at companies like KraveBeauty, DedCool, Lisa Says Gah, and Charlotte Stone, contributing to their marketing and growth milestones.

Previously, Alta played a pivotal role at Athleta, creating AthletaWell, a digital health and wellness community, driving user engagement and sales growth.

With a diverse background that includes positions at Williams-Sonoma, SEPHORA, and Birchbox, Alta exemplifies her ability to facilitate substantial growth across different platforms.

As an advocate for female founders and sustainable practices in apparel and beauty, Alta demonstrates her commitment to supporting women-led businesses and promoting societal impact.

Her educational background in Mass Communications from the University of California, Berkeley, complements her skills, positioning her as a proficient leader in marketing and growth.

Highlights

The Digital Social Contract: A Guide to Video Marketing (Part 2) - Business 2 Community
Alta Sparling
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Location

Oakland, California, United States