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Alton But

Founder at Moshi Asian Inspired Sparkling Drinks

Alton But is the founder of Moshi, a beverage company that specializes in Asian-inspired sparkling drinks.12 He launched Moshi in 2020 after working as a chef in some of New York City's top restaurants.2 But's inspiration for creating Moshi came from his observation that non-alcoholic beverage pairings in restaurants, particularly those serving Asian cuisine, were often uninspiring and limited to common sodas and soft drinks.12

As an AAPI (Asian American and Pacific Islander) entrepreneur, But aimed to create beverages that would complement Asian cuisine using unique Asian ingredients.1 Moshi's product line includes a Yuzu Sparkling Drink, which has won three awards and is made with 100% Yuzu Juice from Japan.1 The company's beverages are designed to be non-GMO, gluten-free, vegan, and OU Kosher verified.1

But's mission with Moshi is to highlight distinctive Asian flavors through accessible and refreshing sparkling beverages, filling a gap in the market for authentic Asian drinks to pair with Asian food.2 The company has gained recognition for its innovative approach, with their Yuzu Sparkling Water receiving praise for its authentic and fresh taste.3

Highlights

Dec 14 · goodeggs.com
Moshi | A Good Eggs Partner
Sep 25 · drinkmoshi.com
Moshi Sparkling Drinks | Asian Inspired Flavors
Aug 7 · canvasrebel.com
Meet Alton But - CanvasRebel Magazine
Meet Alton But - CanvasRebel Magazine

Related Questions

What inspired Alton But to transition from cooking to founding Moshi?
How does Moshi ensure the authenticity of its Asian ingredients?
What are the unique flavors in Moshi's Yuzu Sparkling Drink line?
How has Moshi's mission evolved since its launch in 2020?
What makes Moshi's beverages stand out in the non-alcoholic market?
Alton But
Alton But, photo 1
Alton But, photo 2
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Location

New York City Metropolitan Area